For the Love of Water

Water—with its mysterious properties and magnetic energy—soothes, mesmerizes and nurtures the soul. The very heart of life, water is essential to mind, body and spirit. But aside from sustaining life, it provides us with a place to play, unwind, romanticize and relax. Under the glow of the sun or the shadow of the moon, water—in the form of pools, lakes and oceans
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Season 2019

Trends Defined

By Suzanne Bernhardt

Maredamare—the benchmark exhibition trade show for the Italian beachwear, accessories and lingerie industries, taking place July 14-16 in Florence, Italy—reveals four main beachwear trends for Season 2019, as identified by the world’s top trend forecasters.
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Calling all Kids! Ready, Set, Let’s Play!

By N. Jayne Seward

Children’s designers are offering beachwear that is as fun, eye-catching and functional as it is socially and environmentally responsible. With sun protection on the high-priority list and mini-me styles trending stronger than ever, designers are pushing the boundaries with new ideas, innovative fabrics and conversational prints.
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A Sneak Peek: Projected Trends for Season 2019

By Suzanne Bernhardt

As Season 2018 begins to wind down, manufacturers and designers turn their thoughts and attention to creating new collections for Season 2019. The Swim Journal reached out to several key industry suppliers around the world to get their take on what fabrics,
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Sun-Protective Wear for the Family

Safety in the sun is a growing concern, and swimwear companies are stepping up to fill the demand for sun-protective beachwear for the whole family. For 2018, designers around the world are creating fashionable new silhouettes,
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Take a Swim on the Wild Side

Provocative swimwear advances to a new level for Season 2018. The emphasis is on the female form. Swimwear wraps, ties, twists and conforms while mesh insets cunningly reveal — all in an attempt to enhance flirtatious excitement and celebrate femininity.  Turn the pages to see bronzed beauties showing off some of the hottest styles setting the pristine beaches on fire.
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