Viva La Vie Boheme!

ANTIGEL’s vibrant floral print bikini features tie detail and matching pareo. Push-up bra accommodates to size G-cup. The “La Samarkand” collection is available in three color-ways: white (as shown), blue and coral. Taking in the vibe from the flower children of the hippie movement, swimwear and resortwear fashions for Season 2017 incorporate braiding, embroidery, crochet, tie-dye and strappy details in …
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Struttin’ Their Stuff

By N. Jayne Seward

Men’s swimwear is hitting the beach and the street for Season 2017 in hot style. Shorter lengths, vibrant prints and high-tech details are the look of the season. Swimwear is both modern and versatile, in trendy tailored silhouettes that appeal to today’s active and high-tech lifestyles.
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“Mini-Me” Family Fun

By N. Jayne Seward

SNAPPER ROCK, known for its fashionable sun-protective swimwear, has extended its lifestyle brand for 2017 to include a baby collection, girls’ sizes up to 16, as well as women’s and men’s collections. “We have found a huge increase in the trend of ‘Dad and me,’” says Julie Rich, vice president of sales and US operations.
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Accessories & Cover-ups

Lovely in lace. A voluminous resort dress by PHO FIRENZE is made in Italy of 100% fine cotton and luxurious Sangallo lace. Shown with coordinating straw hat and cotton straw bag. The ambiance of the Greek Isles—the perfect place  to showcase beautiful resortwear and accessory fashions, whether they’re accented with feminine lace and cut-outs or displaying brilliant shades. Accessories artfully …
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Making Waves

Surf’s Up! See What’s Changing the Tide   Sharon Wei Designs Stemming from the world of fine jewelry, Sharon Wei is introducing her exquisite fashion jewelry to the swimwear, beachwear and resortwear industries this season. Having traveled the world, Wei developed her collection with an eye for beauty, color and fashion while capitalizing on her gemological expertise. Vibrant colors and …
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UNDER THE AFRICAN SUN

The beauty of Africa can be found throughout its lush jungles, deserts, grasslands and plains as well as the diverse cultures that call the continent home. The rich dramatic colors, sounds of indigenous music and the fascination of magnificent wildlife influence fashion in a myriad of ways. Highlighted against this exotic landscape, are some of the seasons most colorful and alluring styles for Season 2017.
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Miami Swim Week 2016 – Full of Fashion and Frenzy

By Lori Riviere

For the second year in a row, Miami Swim Week soldiered on without the presence of fashion week runway giant IMG, and attendees wondered if the chaos from the previous season would continue. Miami Swim Week is unique among fashion week platforms, with its synergistic blend of both trade shows and runway shows occurring during the same week, and cooperative scheduling and location of activities and events is critical for attendees to fit it all in.
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Making Waves – Surf’s Up! See What’s Changing the Tide

With a shrewd understanding of beach culture for men, Underground Beach Club (UBC) is hitting the water this season with every design element strategically planned and constructed. “We’ve spent the last two years reverse-engineering men’s shorts,” says Jason Travis, UBC’s COO and president, who co-designs the line with Carlos Koustas. “Through fashion, fitness and technology, UBC offers swimwear that speaks to the athletic male.”
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Accessories & Cover-ups

Accessories and cover-ups take on an African vibe this season. Prints evolve from tribal colors, abstracts and symbols as well as feathers, foliage, landscapes and more. Animal prints return to more naturalistic shades and patterns and the use of earthy components like straw, paper, bone, beading, metallics and leather are prevalent.

Erika Peña’s choker necklace combines triple layers of large round stones strung together in formation with a dangling claw-shaped bone charm.
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Trendy Directions & Exotic Fabrics

By N. Jayne Seward

Swimwear designers are following lifestyle trends more closely than ever. While there is plenty of newness this season, trends could be viewed as evolutionary rather than revolutionary. Designers are building on existing themes while creating new original designs. For Season 2017, look for innovative takes on the ’70s and boho styling, crochet, artisan trims, romanticism, tropical prints, nature and, of course, sporty, activewear-inspired looks that continue to evolve and drive the beachwear market.
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