Calling all Kids! Ready, Set, Let’s Play!

By N. Jayne Seward

Children’s designers are offering beachwear that is as fun, eye-catching and functional as it is socially and environmentally responsible. With sun protection on the high-priority list and mini-me styles trending stronger than ever, designers are pushing the boundaries with new ideas, innovative fabrics and conversational prints.
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A Sneak Peek: Projected Trends for Season 2019

By Suzanne Bernhardt

As Season 2018 begins to wind down, manufacturers and designers turn their thoughts and attention to creating new collections for Season 2019. The Swim Journal reached out to several key industry suppliers around the world to get their take on what fabrics,
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Sun-Protective Wear for the Family

Safety in the sun is a growing concern, and swimwear companies are stepping up to fill the demand for sun-protective beachwear for the whole family. For 2018, designers around the world are creating fashionable new silhouettes,
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Take a Swim on the Wild Side

Provocative swimwear advances to a new level for Season 2018. The emphasis is on the female form. Swimwear wraps, ties, twists and conforms while mesh insets cunningly reveal — all in an attempt to enhance flirtatious excitement and celebrate femininity.  Turn the pages to see bronzed beauties showing off some of the hottest styles setting the pristine beaches on fire.
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Miami Swim Week Season 2018

So Much to See and Do, So Little Time

By Lori Riviere

Miami Swim Week—which took place July 20-26—is starting to settle into its new groove minus the presence of runway giant IMG. Events adhered to more predictable schedules and locations. Miami’s unique blend of both trade shows and runway shows mixed with the vibrant nightlife scene made it a very busy week for industry insiders, complete with manufacturers presenting more than 300 lines of swimwear, resort wear, beachwear, active wear and accessory brands.
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Meet the Designer: Melissa Odabash

By Suzanne Bernhardt

The Swim Journal was delighted to recently interview Melissa Odabash, designer of the famed luxury lifestyle brand of swimwear and resortwear that bears her name. Not many swimwear designers have achieved her level of status and
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