La Vita Bella — The Beautiful Life

Imagine a romantic rendezvous being pampered like royalty at a world-class resort and spa on the island of Mykonos, the Italian Rivera, Barcelona, Naples or anywhere else in the Mediterranean. The following pages provide a fantasy view of that paradise in some of the beautiful swimwear and resortwear fashions that will grace the runways for Season 2018. Relax, enjoy and …
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The Trends that Define Cruise 2018

The Swim Journal interviews suppliers, manufacturers and designers to get the skinny on fashion trends for beachwear this season

By N. Jayne Seward

Active lifestyles, female empowerment, and the desire to relax and revive are key concepts shaping the Cruise 2018 swimwear and beachwear markets. Trends for the season reflect the evolving needs of consumers and their high-tech lifestyles. “We live in a high-anxiety society, and we [manufacturers] provide a cheap form of anti-anxiety in the form of swimwear,” says Howie Greller, vice president of merchandising at Manhattan Beachwear.
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Safe & Savvy Kids

By Suzanne Bernhardt

In children’s swimwear and beachwear, innovations in style, fit and textiles are popping up all over the market, with sun protection, parent-child look-alike styling, comfort features and environmentally responsible fabrics leading the way. We spoke with some of the industry’s leaders in the manufacture of children’s beachwear to find out what styles are on parents’ and buyers’ most-wanted lists, what is trending now for Season 2018, and what future developments are planned for their labels.
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Diving In

What’s New? Take time to check out these lines, debuting at SwimShow and Hammock this season

As Season 2018 gets underway, The Swim Journal would like to acknowledge some of the many new lines that will be debuting at Hammock and SwimShow—two of our eight distinguished trade show partners.

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Accessories & Cover-ups

Bohemian influences continue well into Season 2018 in resortwear, cover-ups and accessories. While the driving force behind the trends is color, staples like black and white and neutrals remain strong as new shades begin to emerge and descend down the runways.

Beachin’ it — Boho style! The go-to dress for the season, Amoressa’s cotton-voile geo-print dress with halter neckline is trimmed in tassels and available in two color ways.
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The Future of Retail

By Glenn Calabrese

As the world around us changes at a mind-boggling pace, I often get questions from my clients about what the future holds for retail stores. With a continuing erosion of sales in brick-and-mortar stores, and the increase and growing sales of e-commerce sites, many in the industry are wondering how to move forward. The industry is indeed in transition;
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