Leonisa is introducing its first swimwear line for men this season. The label has been manufacturing high-quality underwear and shapewear for men for the past 40 years, so swimwear is a natural extension, and one that buyers and retailers have been requesting.
“Since Leonisa does so well with women’s swimwear, and our customers are asking us for men’s swimwear, the time is right to give them what they want,” says Octavio Quintana, vice president North America division.
Leo by Leonisa will feature loose-fitting swim trunks with drawstring waists and side pockets in mid-thigh lengths, in sizes S – XL. Three prints are available, including a paisley/floral print and a flamingo conversation print. A long-sleeved fitted sun-protective shirt in solid black with gray insets and topstitching detail rounds out the compact line.
“Not only will we have something for men, we’ll have the same prints available in boys’ sizes. Sons can match their fathers for eventful swim days,” explains Quintana. For more information, visit leonisa.com.