SwimShow is celebrating its 35th year, and attendees can expect to find the hottest swimwear brands from around the world during its run at the Miami Beach Convention Center in South Beach, July 22-25. Produced by the Swimwear Association of Florida, SwimShow is the industry’s longest-running swimwear trade show of its kind. Last year, attendance increased by 13 percent and more than 60 countries were represented. The show featured more than 2,500 brands and expanded its offerings into wider categories, incorporating accessories, cover-ups and athleisure onto the trade show floor. In addition, a few new “hot-spots” featured resort and lifestyle brands concentrating on fashion-forward beach-to-bar collections.
One of the most anticipated features of the upcoming show is the return and the expansion of The Collection, a curated area featuring progressive high-end brands and directional, independent designers. “More than ever, companies are looking for a competitive edge, and SwimShow is the key to launching a successful season,” said Judy Stein, SwimShow executive director. “With over 35 years of success, SwimShow keeps re-establishing itself as the leader in swimwear exhibitions worldwide, and continues its commitment to creating the definitive marketplace for buyers and exhibitors of all categories.” For more information and special event details, visit swimshow.com.
The newly launched Sea & Her collection will feature the debut of Trimera Brands’ newest creation—the Wireless Perfect Fit Bra—for Season 2018. The swim bra has a customized sculpted and molded cup, which offers the support of an underwire, but is softer and more comfortable for the wearer.
Sea & Her is a fashion-forward, performance-oriented line targeted toward the 25- to 45-year-old customer. Created by the Montreal, Quebec-based mega-swimwear company, the line expects to fill a void in the market by providing D and DD cups in several styles. Other new silhouettes this season include off-the-shoulder bras, cut-out high-neck bras, cheeky boy shorts, high-waist pants and lots of fun, fashionable one-pieces.
Designed by fashion industry veteran Nova Gallegos, the cruise collection was inspired by Moroccan tapestries, beading and tile work. The collection’s flattering silhouettes will feature gypsy medallion prints, embellished denim, ’70s folk-art-inspired florals, fringe prints, black crinkle velvet and rich sangria shades. Styling details include tassel charms, lace-up, faggoting, smocking, embroidered cut-outs and lattice strapping. For more information, visit seaandherswimwear.com.
Tutublue has added a men’s collection to its sun-protective swimwear range. Made in Los Angeles, the collection created by actress Sarah Buxton is not only stylish, it’s fully functional. Originally inspired to launch the collection after a scare with melanoma, the actress debuted Tutublue on ABC’s “Shark Tank” last year. While she didn’t land a deal on the hit show, she was able to secure a partnership with Sun Protection Zone, and has since expanded the brand into a full collection of UPF50 activewear for men, women and children. The collection features colorful, fashion-forward prints, with cuts and construction designed with active lifestyles in mind. Silhouettes are form-fitting and flattering, and fabrics are selected for functional capabilities such as quick-drying and cooling effects. The men’s collection includes the brand’s signature full-body beach suit, available in four prints, as well as beach leggings, and a variety of mix-and-match tops and rash guards. As an added bonus, the collection’s innovative banded sea snake print may be a deterrent for sharks. For more information, visit tutublue.com.
Eurovet Americas/CURVE is building on the momentum of its 10-year anniversary as it prepares for the August 2017 season. The trade show, which is produced by Eurovet Americas, will present more than 350 brands at CURVENEWYORK, Aug. 6-8, followed by CURVELASVEGAS, Aug. 14-16. Over the past decade, CURVE has built its platform to become the key resource in North America for the intimate apparel, swimwear and men’s underwear markets. Organizers continue to revise and improve the show experience. This season, CURVENEWYORK will be moving to a convenient new location in Hall 1B at the Javits Center, making it easier for attendees to move between CURVENEWYORK and UBM Fashion’s ready-to-wear shows, which take place simultaneously. CURVELASVEGAS will return to PROJECT WOMENS at the Mandalay Bay Convention Center, sharing space in the new Athleisure area. The show will offer a curated selection of all body fashion categories, including swimwear, athleisure and intimate apparel. Continuing its effort to bring buyers and brands together, CURVE’s Personal Shopper Program will give participants the opportunity to win roundtrip airfare to Paris to visit Salon International de la Lingerie in January 2018. For details, visit eurovetamericas.com.
The off-price sector continues to drive business at retail, and the February edition of the OFFPRICE Show, which took place in Las Vegas, featured the show’s highest concentration of business to date. Retailers from around the world shopped from a wide selection of offerings on the trade show floor, which featured an extended footwear section and 54 new vendors. “OFFPRICE has become preeminent to the retail industry,” said Stephen Krogulski, CEO of OFFPRICE. “It’s no longer a secret—two-thirds of all shoppers look for value, and off-price retailers are happy to oblige. Retailers are constantly looking for ways to maximize profitability, and the OFFPRICE Show has given retailers the ability pass their savings on to their customers. With much of the show floor carrying high-quality goods which provide below wholesale values, retailers are sure to find margin-builders that meet their customers’ needs.” The OFFPRICE Show will return to the Sands Expo in Las Vegas, Aug. 12-15. For more information, visit offpriceshow.com.
Adidas is continuing its commitment to the environment with the launch of the adidas Parley swim collection. Made from Parley Ocean Plastic, the collection is the latest addition to the brand’s sustainable swim portfolio. Adidas currently utilizes recycled material in half of its swim apparel, and 76 percent of its pool collection is made with recycled polyamide. “Created with the ethos ‘from the oceans, for the oceans,’ the Parley swim collection represents our dedication to consistently deliver swim products that protect the waters in which we perform,” said Tim Janaway, general manager of adidas Heartbeat Sports. “As one of the leading sportswear brands in the world, it is our responsibility to be the guardians of the spaces of sport, and this range is testament to the part we can—and should—all play to safeguard the oceans for future generations.” The collection features upcycled ocean plastic made from used fishing nets and debris intercepted in coastal areas, which is converted into technical yarn fibers such as Econyl, a recycled polyamide yarn. The debut collection is available in two eye-catching designs: a Parley-inspired graphic, and a wave print that references the origins of the fabric. The suits are finished with adidas’ Infinitex+ Pulse and flat-lock seams, and are 100 percent chlorine-resistant. For more information, visit adidas.com/swimming.
Iconic accessories and lifestyle brand Vera Bradley is extending its growing portfolio by collaborating with Mainstream Swimwear Inc. to launch its first swimwear collection. The line, which debuted at retail this year, reimagines Vera Bradley’s signature patterns to create a fresh, modern look geared for the beach. “We are thrilled to bring this inspiring collection to market, fusing together Mainstream Swimwear Inc.’s expertise in all things swim with Vera Bradley’s heritage of timeless patterns and prints,” said Robert Wallstrom, CEO of Vera Bradley. “We are confident that this collection will showcase a fresh, innovative and modern perspective on the beloved Vera Bradley brand.” The 2018 collection showcases a bold new perspective for the brand, inspired by a girls’ getaway and travel, with exotic Asian influences, and inspiration from such places as Santa Fe, N.M.; and Nantucket, Mass. Silhouettes are contemporary, featuring figure-flattering styling, reversible printed linings, a playful palette and feminine details. Approximately 50 styles are available in bikini and tankini separates, one-pieces and cover-ups, in sizes XS (0/2) through XL (16/18). For more information, visit verabradley.com.
Swim, surf and resortwear will be in The Deerfield Show’s lineup during its fall edition, which will take place Sept. 24-25 at the Embassy Suites hotel in Deerfield, Ill. Specialty boutique buyers and retailers from the Midwest attend the longstanding regional show, now in its 27th year, for its convenience and diverse offerings. The show, which is produced by Midwest Apparel Trade Shows, features approximately 250 brands across a range of categories, from contemporary apparel to sportswear, swimwear, footwear and accessories. “The Deerfield Show has always been a great show for us, offering a mix of most of the industry’s best surf and swimwear brands with leading young contemporary fashion brands,” said Greg Fitzgerald, an independent sales representative and longtime Deerfield attendee. “The atmosphere is laid-back and easy-going, and makes for a comfortable venue to conduct business for vendors and stores alike.” Returning vendors this season include top brands such as Billabong, O’Neill, Body Glove, Nanette Lepore, Trina Turk, Maaji, Banana Moon, Ella Moss, Gottex, Anne Cole, Ralph Lauren and Michael Kors. For more information, visit midwestappareltradeshows.com.
SlipIns, which debuted this season, is expanding already, introducing sun-protective wear for children and young teens, available in mid-February.
Styles designed and created by Rick Rickman, who founded SlipIns with life partner Robin Chesnie, will include rash guards with matching boardshorts and boy shorts. Knee-length one-piece suits will have front zippers and long sleeves for overall sun protection. “We pride ourselves in producing our own exclusive prints and making them unique and beautiful,” says Chesnie.
According to Rickman, “We will be creating fun patterned sun hats, which may be worn as an ensemble to the rash guards and shorts or by themselves. We want to be sure that children’s faces are adequately [sun] protected. The collection will be constructed with a proprietary 60+ UPF fabric blend, creating the softest and most comfortable sun-protective water wear in the world.” Kids will not only look stylish, they will be comfortable and protected from the sun’s rays.
In addition, the company is introducing “Mommy and me” fashions for family fun in the sun. This trendy category is planned to be more sophisticated, and designed for older girls and their moms, following in the path of early success for the SlipIns’ adult wear collection. For more information, visit slipins.com.
Trimera Brands has added a new collection to its stellar swimwear portfolio. Sea & Her, a trend-driven line made for the 25- to 45-year-old customer, will make its retail debut in April. Created by the Montreal, Quebec-based mega-swimwear company, the line expects to fill a void in the market by providing D and DD cups in several styles.
Designed by fashion industry veteran Nova Gallegos, the new collection is both fashion-forward and performance-oriented. Inspired by the tropical colors and handcrafted textiles of Latin America, the collection’s flattering silhouettes feature vibrant detailed prints, including mock-embroidery, crochet and macramé effects. Styling details include fringe and pom-pom trims, lace-up, multi-strapping, printed crochet binding and hand-knotted macramé. Available in tropical shades such as berry, tangerine and grapefruit, the line will retail at $55 to $90 for separates, $120 for one-pieces and $130 for cover-ups. For more information, visit trimerabrands.com.