La Lame Announces Association with Framis Italia

Industry supplier La Lame is now representing Framis Italia, the leading provider of innovative high-quality and fully integrated solutions in thermo-adhesive polyurethane applications. Framis Italia has a 360-degree approach to the technology by supplying films, tapes and machines to top international brands and their partner manufacturers. La Lame’s showroom is located in the heart of New York’s Garment District. For more information, visit lalame.com.

Peixoto Launches Boys’ Collection

Boys will have plenty of colorful options to wear at the beach in 2018 with the launch of Little Peixoto X Boys, the latest collection by Peixoto. Made in cool, trendy prints, the collection has the same colorful sophistication as the brand’s girls’ line. Colombian-born Mauricio Esquenazi, founder and CEO, created the collection to fill a need in the market. “Young girls have such an amazing selection, but boys don’t,” said Esquenazi. “Our girls’ business took off from the moment we launched it. After two seasons in the girls’ industry, I realized that there is a void in the market for young boys.” Made in ultra-soft fabrications with bright contrasting linings, the collection includes one style of swim trunks made in vibrant prints such as Cactus, Pirates and Monkey Business, and best-sellers borrowed from the women’s and girls’ collection, such as Psychotropic and Palm Island. The trunks will retail for $58 and are offered in sizes XS (2-4) to L (14-16). For more information, visit peixotowear.com.

Snapper Rock Announces Alliance with Frankie Ray


Snapper Rock has joined forces with Australian children’s sunglass designer Frankie Ray to offer a range of UV-protective sunglasses for infants, girls and boys. As a leader in the production of sun-protective beachwear, the association will serve to round out the collection with this important addition of sun-essential accessories.

Snapper Rock Sunglasses by Frankie Ray is also launching the “Snap On Sunnies” sunglass set for tweens, which includes one frame with four pairs of arms in mix-and-match prints to create 22 different combinations.

“Our collaboration with Australia’s leading children’s sunglass designer, Frankie Ray, has been an enormous success,” said Julie Rich, vice president of sales and operations for Snapper Rock. “Our collection for babies through age 10 mixes in with our swimwear designs for boys and girls, and has allowed us to close that gap and provide safe, fashionable sunglasses that are 100 percent compliant with US registration and stringent Australian standards.”

Quality lenses are made from 100% A-grade shatterproof polycarbonate and provide 100% UV protection. Style selections are adorable and sun-savvy, crafted in classic styles such as a round frame with baby pink stripes for 0-2 years; a leopard print Wayfarer for girls; and a sporty blue Aviator for boys. For more information, visit snapperrock.com.

Boardshort Bottle Opener Debuts

Men who enjoy drinking bottled beer in the great watery outdoors are in luck. BBO—the Boardshort Bottle Opener—is here! Developed by founder and inventor Ale Allouche, this patent-pending product is sure to be a hit as well as an entertaining topic of conversation. Veteran surfer Allouche has been designing quality surfing apparel for more than 20 years.

Allouche came up with the idea for the BBO short after returning from a day of surfing with friends. With beverages waiting for them on the beach and no way of opening them, they all improvised, leading to a chipped tooth and a bloody thumb. The wheels started spinning on the ride home, and after many samples and revisions, the BBO shorts were born.

The boardshort collection features superior craftsmanship with a silicone drawcord at the front waist, performance mesh inside waistband, soft yet durable four-way and two-way stretch fabrics, flatlock stretch stitching and the patent-pending beer bottle opener, which will not tarnish in the water.

Styles include the multi-striped “Stats” in four color ways, “Pina” and “Mano” print with solid combos, “Jardin” print and stripe combo, “Reel” fish print and “Combat” solid walking short, in sizes 30 to 42. The Mano and Reel styles have an added feature of a plier pocket for fishing enthusiasts. For more information, visit bboshorts.com.

Lunada Bay Debuts SOLUNA SWIM for Cruise 2018

SOLUNA SWIM, a new contemporary brand from the Lunada Bay Corporation, is making waves for Cruise 2018. The collection debuted nationwide exclusively at Everything But Water in November and will be available at additional retailers mid-January 2018. Inspired by the California woman, a social butterfly who embraces her individuality, the collection offers mix-and-match pieces with endless possibilities. Playful yet wearable, the SOLUNA SWIM resort collection includes a variety of fashion-forward silhouettes, modern textures and bold patterns. From bohemian to modern, feminine and preppy, SOLUNA is designed to celebrate personal style. Made in luxe fabrications, the collection delivers a high-quality look at an affordable price. With an array of silhouettes in mix-and-match solids and prints, SOLUNA has something for everyone. Styles include everything from basic bikinis to asymmetrical, ruffled one-pieces, off-the-shoulder tops and high-waisted bottoms, as well as breezy strapless dresses and white lace cover-ups. The collection is offered in sizes S-XL, with extended cup sizes available from a small D to a large F. For more information, visit solunaswim.com.

SwimShow Announces July 2018 Dates

The Swimwear Association of Florida will kick off the Cruise 2019 season with its highly anticipated 36th Annual SwimShow, taking place July 14-17, 2018, at the Miami Beach Convention Center. The largest and longest-running trade show dedicated to the international swimwear industry, SwimShow features more than 2,500 lines from all swimwear categories as well as resort, beachwear and lifestyle brands. “Every year we strive to make the show better than the year before,” said SwimShow organizer Judy Stein, who incorporates exciting new brands and events each year. “The goal of the show is to marry a sense of fun and success, and that recipe works perfectly year after year.” A highlight of SwimShow 2018 will be the return of The Collection, a high-concept luxury exhibition area featuring a curated selection of emerging and established boutique designer brands. Each year, SwimShow attracts thousands of attendees, including top buyers, manufacturers and influencers, and is the must-attend event of the buying season. Attendees can expect an easy-to-navigate and enjoyable shopping experience and plenty of networking opportunities at special events such as the Swim Lounge Happy Hour. For more information, visit swimshow.com.

Marine Veillon Appointed Managing Director of Eurovet Asia

Marine Veillon has been appointed as the new managing director of Eurovet Asia. Based in Hong Kong, Eurovet Asia organizes the Interfiliére Shanghai and Interfiliére Hong Kong trade shows. It is a subsidiary of Eurovet, the industry leader in organizing lingerie, swimwear, athleisure and textile trade shows around the globe. Veillon succeeds Delphine Nguyen, who successfully held the position of managing director for nearly a decade. “I am really happy to welcome Marine in the team, and I am confident that her leadership and her recent experience as business development director at Comexposium will be great assets to increase our positions in Asia,” said Eurovet CEO Marie-Laure Bellon. “I thank Delphine for her contribution and her high involvement in our trade fairs for the past seven years and wish her every success in her future career.” Previously, Veillon handled business development and acquisitions in Southeast Asia for Comexposium and was a project manager at Unibail-Rodamco, a major commercial real-estate developer and operator in Europe. For more information, visit eurovet.com/en.

Colombian Manufacturers Give Back

Fourteen top Colombian manufacturers of everything from fabric to swimwear, sportswear, lingerie and accessories exhibited their enticing collections at SwimShow, Curvexpo and MAGIC for Season 2018. In addition to showcasing their products, they want the world to know the importance they place on social responsibility, innovation and sustainability, so they are giving back in a myriad of ways.

Tejidos Gulfer, a leading manufacturer of Colombian fabrics for swimwear, activewear, lingerie, shapewear and more for over 50 years, has established a program called Un Techo Para Mi País (“A Roof for My Country”). Through this program the company donates money to provide housing for the country’s poorest people, and its employees even volunteer to help build the houses. Tejidos Gulfer also provides financial assistance to underprivileged students, and mentors those who wish to start their own businesses. The company exports its fabrics to the U.S., Canada and Mexico.

Mishky, the ultra-popular jewelry manufacturer, has a social responsibility program called Mi Mama Para Mi (“My Mom for Me”), in which the company trains low-income women to become skilled artisans so they can work from home while caring for their young children. This multi-beneficial system not only provides women with a skill, self-esteem and a way to make money, it keeps them close to their children so they may provide love, support and parental guidance without the need to pay for childcare.

With 24 years of experience in the shapewear industry and a presence in more than 14 countries, TrueShapers—maker of control garments for women and men—is giving back in a different way. As a recognized industry leader in high-tech control fabrics and innovative ingenuity, the company provides jobs through productivity while sparking business development and competiveness in Colombia.

Sports fabric supplier Lafayette, a 70-year-old company with more than 2,100 employees, focuses on environmental protection, including water conservation, energy optimization and waste management. In addition, they support local families with educational and professional support and services. For more information on Colombian manufacturers, visit procolombia.co.

Sharon Wei Introduces di Terra Jewelry Collection

In direct response to multiple requests from industry buyers and retailers, Sharon Wei is launching a new jewelry collection that’s more durable and lower-priced than her namesake gemstone line, Sharon Wei Designs.

Inspired by nature, di Terra by Sharon Wei is skillfully designed with earth-toned gemstones and freshwater pearls. Most of the necklaces in the collection feature a unique hand-braided silk rope, allowing the wearer to twist, wrap, double, knot or drape the piece in accordance with their own individual preferences and attire. The silk loop closure eliminates the need for a clasp.

Each piece is beautiful, hypoallergenic, durable and resistant to sweat, salt water and tarnishing, which makes them perfect for an active lifestyle. Artistically designed and meticulously crafted, the collection is meant to convey inner peace and tranquility.

As Wei explains, “I wanted to design for the explorer, the yogi, the naturalist, the rock climber, the deep-sea diver; for the one who wants to feel in harmony with nature, and wear something day in and day out, without having to worry about it on their adventures.” The collection retails from $150 to $285. For more information, visit sharonwei.com.

Leonisa Introduces Men’s Beachwear

Leonisa is introducing its first swimwear line for men this season. The label has been manufacturing high-quality underwear and shapewear for men for the past 40 years, so swimwear is a natural extension, and one that buyers and retailers have been requesting.

“Since Leonisa does so well with women’s swimwear, and our customers are asking us for men’s swimwear, the time is right to give them what they want,” says Octavio Quintana, vice president North America division.

Leo by Leonisa will feature loose-fitting swim trunks with drawstring waists and side pockets in mid-thigh lengths, in sizes S – XL. Three prints are available, including a paisley/floral print and a flamingo conversation print. A long-sleeved fitted sun-protective shirt in solid black with gray insets and topstitching detail rounds out the compact line.

“Not only will we have something for men, we’ll have the same prints available in boys’ sizes. Sons can match their fathers for eventful swim days,” explains Quintana. For more information, visit leonisa.com.