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JULYAUGUST2013NaughtyorNiceBEAUTYTHEBEACHSUITSONFIREHottrendsforSeason2014WhatsyourstoresEQRashguardsandUVreignforkidsSURFRESORTSWIMWEAR EXECUTIVEOFFICESALLAREAS23APOPLARSTREETE.RUTHERFORDNJ07073NYSHOWROOMBYAPPOINTMENTONLYPH212840-7898FX201896-0145EMAILdivaswimnyaol.comWEBwww.divaswim.comJAYBERKOWITZSOUTHCARRIBBEANPH941918-4333FX941966-9412EMAILjayberkowitzverizon.netJILLBENDERWESTCOASTMIDWESTPH310275-0328FX310275-0328EMAILjsbsaleslaaol.com p36contents6THESWIMJOURNALwww.theswimjournal.comOurcoverMiraclesuitp58p64departmentsfeatures8Letter10SplashAwaveofindustrynewsincludinglaunchesproductstradeshowsandmore.24DivingInAproleofnewswimwearbrandstakingtheplungethissummer.36BEAUTYTHEBEACHTwoofthetoptrendsNaughtylingerie-inspiredandnicefabulousorals.Getreadyforahotseason.48SUITSONFIREWiththearrayofeye-catchingoptionsinthemarketyourcustomercanndexactlywhatsuitsher.60HOWEMOTIONALISYOURSTOREDESIGNGlennCalabresepresidentandCEOofStoretechhassomesuggestionsonhowtoappealtocustomers.58TrendsLookforrashguardsUVprotectionbrilliantcolorsandoriginalprintstolivenupchildrensswimwearthisseason.64Cover-UpsAccessoriesCompleteresortwearwardrobeswiththesestylishfavoritesfortheseason. JOURNALTHETheSwimJournal60E.RioSaladoParkwaySuite900TempeAZ85281PHONE480.366.6025FAX480.366.5801EMAILinfotheswimjournal.comINTERNETwww.theswimjournal.compublisherKLAASDEWAALklaastheswimjournal.comassociatepublisherANTOINETTEDEWAALantoinettetheswimjournal.comcontributingeditorSUSANSOMMERSsusantheswimjournal.comadvertisingsalesmanagerSUZANNEBERNHARDTSuzannetheswimjournal.comaccountexecutiveMEGANCOXMegantheswimjournal.comaccountexecutiveSTEPHANIEMITCHELLStephanietheswimjournal.comadministrationmanagerBARBARAM.RAGSDALEbarbaratheswimjournal.comcirculationsubscriptionadministratorCHERRIJONTEcherritheswimjournal.comartandproductiondirectorRANDIKARABINranditheswimjournal.comwebsiteDOMENICACESAREdomenicatheswimjournal.comPUBLISHEDBYINTERNATIONALMEDIAGROUPINC.Headquarters6000FairviewRoadSuite1200CharlotteNC28210USAPhone1.704.552.3708KlaasDeWaalChiefExecutiveOfcerAntoinetteDeWaalVice-PresidentTHESWIMJOURNALMAGAZINEispublished2timesperyearCopyrightInternationalMediaGroupInc.2013.Allrightsreserved.SUBSCRIPTIONSUSASubscriptionprice65.00.Othercountries125.00IncludesAirMailPostage20Agencydiscountsavailable.SingleprintorE-copy8.00.Publishercannotbeheldliablefornon-deliveryduetocircumstancesbeyonditscontrol.Norefunds.Thepublisherisnotresponsibleforthereturnofunsolicitedmaterial.Alleditorialsamplesslidesartworketc.whicharetobereturnedmustbeaccompaniedwithaself-addressedstampedenvelopewhensubmitted.InternationalMediaGroupInc.isnotresponsibleforanymaterialthathasbeensenttoitsofceafteroneyear.Nopartofthispublicationmaybereproducedwithoutthewrittenconsentofthepublisher.POSTMASTERsendalladdresschangestoInternationalMediaGroupInc.TheSwimJournal60E.RioSaladoParkwaySuite900TempeAZ85281USAletterAlltherecentinnovationinswimwearispropellingstrongsales.Howwonderfulitistoreportonanindustrythatscontinuallygrowingtogreaterandgreaterheights.Letsbeginwithkids.WevedoneapieceKidsTodayontheboomingchildrensmarketandthehottrendsthataredrivingitssuccess.UVprotectiontobeexpectedishighonthelistasistheinuenceofsurferstyle.Rashguardsandboardwearhavetakenthemarketbystormandmanufacturersareinterpretingtheminnovelwaystostandoutfromthecrowd.Wearealsoseeingmanynewandoriginalprintsandhotandsplashycolorsthatkidsrelatetoandwanttowear.Inviewofwhatsgoingonitshouldntbesurprisingthatthiscategoryreportednearly25percentgrowthatmostannualtradeshows.Lookforawealthofnewkidslinesintheupcomingshowswhicharelistedonoureventspagep.80.Ofcoursewevealsocoveredthenewesttrendsinwomensswimwear.GetsetforourfeatureBeautyTheBeachforsomeunbelievableoptionsfortwoofthemostimportantSeason2014trendslingerieandgardenorals.ShotinLagunaBeachCalif.herewefeaturesomeofthemostsizzlingsuitseverp.36.Andtheresmore.CheckoutSuitsonFirep.48formorehotstylesandanin-depthlookathowseveraloftheleadingdesignersareinterpretingthem.Seehowtheblackandwhitecolorblockingandoraltrendscontinuefrompriorseasonsbutwithanewtwist.Othersinvolvenewcolorsprintssilhouettesdetailingandmostofallnewfabrications.Enjoyseeingandreadingaboutthemall.AnotherhighlightofthisissueisthebusinesswisdomprovidedbyStoretechsGlennCalabreseinhistimelyarticleHowEmotionalIsYourStoreDesignLearnmoreaboutwhatretailersshouldreallyfocusontobringinclientsandincreasesales.AndlastlypleasemakenotethatTheSwimJournalwilllaunchitsrstmid-seasondigitaleditioninSeptember2013.Ourteamhasalreadybegunpreparationsinordertoprovidemanyadditionalpromotionalopportunitieswiththisnewmid-seasonissue.ButinthemeanwhilewehopeyouenjoythisissuecovertocoverKlaasDeWaalPublisher8THESWIMJOURNALwww.theswimjournal.comBecausenewnessdrivestheindustry tradeshowslaunchespeoplecelebrationsSImPleSaronGSBuTTonSuPTHemarKeTAtereightmonthsoresearchanddevelopmentSimpleSarongshasdebutedanadjustablesarongthatisultra-absorbentanddoublesasaull-sizedbeachtowel.Therevampedsarongtakeseverythinglovedaboutthegloballypopularcover-upbutmakesiteveneasiertousewithcleverlyplacedbuttonsandbuttonholes.BecauseothesethesarongeasilyadjuststoftalmostanysizeXXS-XLwhetherwornaroundawomanswaistorchest.IwaslookingorwhatIcreatedandcouldntfndacolorulswimsuitcover-upthatcoordinateswithablacksuitandcouldbewornbyanyonewhetherwrappedaroundthechestorwaistsaysownercreatorKamiDarnellexplainingtheinspirationbehindhercreation.MysolutionAddingbuttonstoasarongsothatitstaysonandisactuallyattering.AsabsorbencywasalsoaconcernorDarnellshechosea100cottonvelourandterryabricationcustom-madebyoneothefnesttowel-weavingloomsintheworldtobelightweightyetplushandluxurious.TheprintdesignsareexclusivetoSimpleSarongsandareavailableinthreeon-trendcolorways.Formoreinormationvisitwww.simplesarongs.com.splash10THESWIMJOURNALnwww.theswimjournal.comKiwi-InspiredKoruOffersEco-FriendlySwimwearKoruSwimwearbeganwithanideatoprovideeco-riendlyswimwearorwomenwhoseekqualityunctionashion-orwardtrendsandasenseoenvironmentalresponsibility.DesignersJulieBrockmeyerStineandAprilSlaterincorporateeco-riendlyabricsandresponsibletextilemanuacturingprocessesintheirswimwearorbothsportandleisure.StinedrewinspirationromherNewZealandrootstocreatethebrandnamedortheNewZealandMaoriwordkoruaernrondwidelyusedinMaoriartswhichsymbolizesnewbeginningsspiritualgrowthstrengthpeaceandharmony.Stinesloveosurngandashioninfuencedhertodesignsportswimwearthatisbothunctionalandashionable.SlateraormerproessionaliceskaterorDisneyonIcedrawsherinspirationorashionableleisureswimwearromherloveotheoceanandyearsocreativecustomskatecostumes.Eco-riendlyeaturesoKoruincluderecycledplantablehangtagsbamboocarelabelsrecycledcottonaccessorybagsandabricsproducedbyItaly-basedJerseyLomellinaaCarvicocompanywhichproducesrecycledabricswithenvironmentallyconsciousmanuacturingpractices.TechnologicallyadvancedallprovideUPF50UVprotectionandarechlorine-resistant.KoruSwimwearhaspartneredwithrenownedsurartistJayAldersonasignaturelineorthenewlylaunchedcompany.Swimsuitsdisplayinghisoriginalsurliestylepaintingsandcustomprintsincludeaone-piecethateatureselementsohisFairyTailspaintingonsotrecycledabricthatprovidesaull-coveragecanvasontherontandminimalcoverageintheback.TheSeaZenbikiniusespartsoAldersSeaZenofTranquilitypainting.Formoreinormationvisitwww.koruswimwear.com.AWAVEOFNEWSANDINFORMATION 12THESWIMJOURNALnwww.theswimjournal.comsplashtruEFittrYoNhYgiENicliNErsNowshippiNgFroMshaNghaiHighqualityhygieniclinersfromTrueFitTryOnadivisionofTheSystemsGroupInc.arenowavailableforimmediateshipmentfromthecompanysnewplantinShanghaiChina.SincethemajorityoftheswimwearmanufacturinghasmovedtoAsiaweopenedaplantinShanghaitomanufacturehygieniclinersthatareofthesamequalityasthosemanufacturedintheU.S.withamedical-gradeadhesivethatisthekeytohighperformanceinliningoftheladiesswimwearsaysJohnFlanneryCEOandownerofTrueFitTryOn.Ourhygieniclinersstayinthegarmentandwhenremoveddonotleaveadhesiveresidue.Theproofofthequalityofourlinersisthefactthatsince1987wehavemanufacturedmorethan1billionhygieniclinersfortheladiesswimwearindustry.CompaniesincludingLimitedBrandsMastandLandsEndhavealloftheirladiesswimwearcontractorspurchasehygieniclinersthataremadeattheShanghaiplant.OthercompaniessuchasMalibuDreamGirlManhattanBeachwearRajManufacturingandSwimwearAnywherealsopurchasetheirhygieniclinersfromthenewplantinShanghai.ToplaceanorderwiththeShanghaiplantemailsalesthesystemsgrp.comareleasewillbesenttotheplantforimmediateshipment.Formoreinformationcall800.331.9595intheU.S.or949.951.2647outsideoftheU.S.orvisitwww.TrueFitTryOn.com.thEsiMBiBracElEthairtiEhElpssupportaNatioNWearItOnYourWristorTieUpYourHairwithPanache.ThatsthemottofortheSimbihair-braceletapracticalfashion-forwardaccessorythatcanbewornonthewristlikejewelryorusedtotieuphairwithoutdamagingit.HandmadeinHaititheSimbihair-tieisavailableinawidevarietyofcolorsanddesignsinspiredbyHaitianculture.Itlaunchedinthespringof2012andisalreadyinmorethan300storesworldwide.InHaitiSimbiisawaterspirit.Sheiscalledupontofacilitatesolutionstoproblemsattingnameforaproductthatishelpingtoreconstructanation.Aftersufferingadevastatingearthquakein2010andacholeraoutbreaklastyearmanyHaitianshavenoaccesstocleandrinkingwater.AportionofthesalesproceedsfromtheSimbihair-tieisdedicatedtoinstallingwaterltrationsystemsthroughoutthecountrysavinglives.Formoreinformationvisitsimbihaiti.com.EurojerseyLaunchesSensitiveSculptSensitiveSculptcreatedbyEurojerseytheleadingItaliancompanybehindtheinnovativepatentedSensitiveFabricsisdesignedtocorrectthefguremakingitidealorswimwearcollections.Thisnewabricperectsthebodyssymmetryproducingaslendersculptedandbalancedsilhouette.IntechnicalsportsgarmentsSensitiveSculptabricenvelopsthemusclesorenhancedperormance.Maximumsupportandreedomomovementareavailableduringphysicalactivitiesthankstothereducedthicknessandshapepreservationcapabilitiesotheabric.TheabricoersahighpercentageoLycrafber41superbprotectionromchlorineandsunlotionsandanunparalleledabilitytokeepitsshapeanddryquicklywhileremainingcomortabletowear.Theabricisavailableinarangeo17colorsincludingcoralturquoiseandviolet.Formoreinormationvisitwww.sensitiveabrics.it. www.theswimjournal.comnTHESWIMJOURNAL13 14THESWIMJOURNALnwww.theswimjournal.comsplashSalonallurerunSfromJuly20-23SalonAlluretheboutiqueliestyleshowwilltakeplaceJuly20-23attheWSouthBeachHotelandResidencesinMiamiBeach.Cel-ebratingitsourthyeartheshowcontinuestodrawtheworldsmostexclusiveluxuryandboutiquebrandsinswimresortandaccessories.TheeventtakesplaceatthesametimeasSwimShowMiamiandwillincludetopluxuryandfneboutiquebrandssuchas6ShoreRoadAcaciaSwimwearBarracaChicFlagpoleSwimGREEN-LEEswimIssadmarKikidollMarysiaSwimMikohSwimwearMinimaleAnimaleSambaSoleilSaltSwimwearSoDeMelSwimandmanymore.Weareexcitedabouttheincred-ibletalentthatSalonAllurecontinuestoattractsaysRickFatzingerco-ounder.Ourbrandsrepresentthebestinthemarketintermsoashionstyleandaluxurypropositionordiscerningcon-sumers.Theshowcontinuestooerthebestplatormandlocationordesignerstoengagewithretailersandmedia.Weareortunatetobeabletopartnerwithorwardground-breakingdesignersandindustryleadersromthemostprominentretailandmediaoutletsinthecountry.Welookorwardtoanotherseasonogrowthandsuccessorourbrands.SalonAllurewilloeraresortaccesso-riesshowinthecustomizedMediaLoungeareawhichwillalsoeaturemorningcoeeandpastriesaswellashappyhourevents.ThehighlyanticipatedopeningeventwilltakeplaceonJuly19.Formoreinorma-tionvisitwww.salonallure-online.com.JustBonesBoardwearAwardedPatentandLaunchingNewLinesIntroducedtothemarketin2011JustBonesBoardwearoersarst-o-its-kindoriginaldesignboardshortwithaperecttorboysoallsizes.DevelopedbymomJennierWeismanwhorealizedwhileshoppingorhertwoboysthattherewasavoidinthemarketorboardshortsthatstayoncomortablyJustBonesBoardwearoerstheidealsolutionorboyswhoarebetweensizesdonttintotraditionalboardshortsorwantsomethingmoresecuretowear.TheboardshortseatureauniquehiddenadjustablewaistorwhichWeismanhasbeenawardedapatentbytheU.S.PatentandTrademarkOce.JustBonesBoardwearcombinesperecttwithedgyprintstogoromhanging10tohangingout.AormertextilemajorattheFashionInstituteoTechnologyWeismanhasco-designedandcopyrightedarangeoone-o-a-kindprintsexclusivetohercollectionandhascreatedrichsolidstomerchandisealongwiththem.Theboard-shortsaremadeoquick-drysot100polyestermicrober.InresponsetostrongretailandconsumerdemandorabetterttingboardshortinadditionalmarketsectorsJustBonesBoardwearwillintroducelinesorgirlsandmenorthe2014collectionwhichwilldebutattheMiamiSwimShowinJuly.Thegirlslinewhichwillbe4-waystretchwilleaturebothshort-shortsandmid-thighlengthsinexclusivelydesignedprintsoracollectionthatisunfirtyandunctional.Themensandboys2014collectionswilleaturenewprintsinboldgraphicsandsur-inspiredretrodesignsincluding4-waystretchortheultimateincomortandmovement.Thenumberostoresandresortscarryingthebrandhasgrownrapidlysinceitslaunch.Consecutiveyearsalesromthelargestretailershaveincreasednearly300romthecollectionslaunchin2011indicatingitstremendousgrowthpotential.Formoreinormationvisitwww.justbonesboardwear.com. 16THESWIMJOURNALnwww.theswimjournal.comsplashPlatypusAustraliaCombinesStylewithSunProtectionforChildrenBabygirlswillbeprettyinblossomsandboyswilllookshipshapethissummerinthecolorfulnewrangeofUV-protectiveswimwearfrominnovativechildrensdesignerPlatypusAustralia.ThecompanywilldebutthemostextensiverangeandsizeoptionsinthebrandshistoryatSwimShowMiamiinJuly.TheresnoreasonwhykidscantlookstylishandstaysafefromsunatthesametimesaysKarelWheenPlatypusAustraliasfounderanddesigner.OurcolorfulprintswhichareexclusivetoPlatypusAustraliaprovideUPF50protectionfromthesummersunatanaffordableprice.Theresplentyofpattern-mixingandblockingforsummerwithbabygirlssportinglilacrosesandginghamaccents.Babyboystaketotheseaswithanallovertwistedropepatterninblue.Olderchildrenwillalsobeintheswimwitharangeoffashionablestylesandcolorfulpatterns.ThelatestrangefromPlatypuswhichhasbeenproducingfashionablehighqualitysun-protectionswimwearsince1996hassomethingtosuitchildrenofallageswithmoreprintssizesandstylesthanever.ThecompanyhasestablishedanexcellentwarehousetoservicetheU.S.marketpromptly.ThePlatypusAustraliarangeisdesignedbymomsformomsandchildrenanditblocksoutatleast97.5percentofthesunsharmfulultravioletradiationWheensays.Bythetimechildrenreach18yearstheyhavealreadyexperi-enced5to8percentoftheirlifetimesunexposurewhichcanleadtodamaginghealthconsequencesinthefuture.Formoreinformationvisitwww.platypusaustralia.com.EscapEtoparadisEwithMargaritavillEparrothEadsNEwsuNcarEliNEInspiredbythelifestyleofJimmyBuffettandhislegionsoffreewheelingsun-seekingfanscalledParrotHeadsthenewMargaritavilleParrotHeadAdvancedSunCareproductsfromSunSkinCareResearchofferserioussuncareprotectionthatpampersnourishesandmoisturizes.Thebrandsproductsincludearichvarietyofskin-lovingnaturalingredientsincludingaproprietaryAloeHydratingComplex.AloehasalonghistoryasasuperiorhealingagentandisapotenthumectantaidinginhydrationsofteningtheskinandhelpingtoghttheeffectsofUVexposure.ParrotHeadsAloeHydratingComplexcontainsthehighestqualitypurestaloeveraplantsolidsavailableina10-timesconcentratedform.Eco-certiedplant-derivedPentavitinandZemeaareaddedtotheAloeHydratingComplextodeliverasmoothfeelanddeepinstanthydration.ThesixlinesofhighqualityPABA-paraben-andoxybenzone-freesuncareproductsincludeFloridaysMoisturizingSunscreenLotionsFloridaysFaceUltraLightMoisturizingSunscreenFINSUPSportParakeetKidsDedicatedToSunshinetanningoilandtanenhancerandLicensetoChillafter-sunproducts.Formoreinformationvisitmargaritavilleskincare.com.loricoultErBriNgsprivatE-laBElswiMwEartocatalogsaNdrEtailErsInanewofferingtoretailersandcatalogsLoriCoulterLLCdesignsandmanufacturesprivate-labelswimwearandapparelprogramsformedium-andlarge-scalecompanies.MerchantsworkwithCoultersdesignteamtodevelopcustomdesignsorselectfromanextensivelibraryofdesignsandpatterns.ItsexcitingtoseeourbusinessgrowsaysLoriCoulterpresidentandfounderofLoriCoulterMade-to-OrderSwimwear.Expandingonourmade-to-orderswimwearconceptweworkcloselywithretailersandresortstoshowcasetheirbrandpersonality.Throughtheuseofdigitaltechnologyweexpeditethesamplingandproductionprocessesandcreateprivate-labelprogramscomprisedofchictrend-rightstylesdevelopedwiththetargetcustomersbodyshapeandtinmind.Ourdesignteambringstolifetheuniqueproductvisionofourpartnersinordertodrivemeaningfulsales.CollaborationswithSoftSurroundingsTheCosmopolitanHotelCasinoofLasVegasandCintasDocAmeliaamongothershaveresultedincohesiveswimwearactivewearandcocktaildressprogramsthatreecteachcompanysbrandimageandt.Designsincludecontemporarymissyplusandbra-sizedswimweardependingonthecompanysclientbase.SwimwearisanotoriouslydifcultandexpensiveproductcategorytodevelopobservesCoulter.Wesimplifytheprocesswithourextensiveproductdevelopmentexperiencetknowledgeandtechnicalknow-howsavingourcustomersasignicantamountoftimemoneyandheadachesthroughoutthedevelopmentsourcingandmanufacturingprocesseswhileremainingtruetotheintendedvisionandintegrityofthebrand.Formoreinformationvisitwww.loricoulter.com. 18THESWIMJOURNALnwww.theswimjournal.comsplashInTerfIlIereSHanGHaImarKSITSnInTHyearTakingplaceOct.22-23attheShanghaiExhibitionCenterInterfliereShanghaiandShanghaiModeLingeriereturnortheninthconsecutiveyearwiththemostextensiveshowcaseointimatesandswimwear.Morethan250specializedexhibitorsareexpectedcoveringsevenproduct-basedsectorsincludingFabricsLaceEmbroideryAccessoriesTrimsGarmentManuacturersOEMODMTextileDesignandTextileMachinerySotware.InterfliereShanghaiisexpandingnowcoveringthreehalls.Theadditionalspacewillallowexhibitorsmorespacetoshowcaseandvisitorsmorespacetoexplore.Thisyearthespotlightwillbeonswimwearmaterialsandrelatedproductswithadedicatedareatohighlightthelatesttrendsandcolors.ThedesignproductstolookoratShanghaiModeLingeriearelingerieunderwearhosieryswimwearshapewearloungewearnightwearandmensunderwearwithaocusonswimwearbrands.Careullyselectedpieceswillbeeaturedindedicatedashionshowsbothdays.Signuptoreceivee-newslettersabouttheshowbyemailingshanghaieurovet.r.CaitlinKellyDesignerSwimwearOpensNewOfcesinNewYorkSwimweardesignerCaitlinKellybelievesashionneednotbelimitedtoexpensivedesignerbrandsout-o-mainstreamlabelsandtrendystatements.WithherfairorpullingosleekstylescombiningunctionalitysimplicityclassandunderstatedsophisticationwhichisotenoverlookedespeciallytodayasfashyprintsandloudcolorsgainpopularityKellyhasdesignedaswimwearbrandthatsbecominganAmericanicon.AteranextremelysuccessullaunchoherpremiercollectioninJune2012KellyhasopenednewocesinNewYorkCitydevelop-inghersophomorecollectionwithplanstoshowatMercedes-BenzFashionWeekSwiminMiamithisJuly.Herswimweariswearableandstylishatthesametimeincludingtimelessbikinismonokinisandchicone-piecesthateaturecover-upstowearromdaytonight.RecentlyCaitlinKellyDesignerSwimwearwaseaturedintheSportsIllustrated2013SwimsuitEdition.ToputhersignaturemarkonthebrandKellyeaturesthedetailsoclassicelegancewhilemaintainingacontemporarylook.CaitlinKellyDesignerSwimwearMenisbuiltonthesametenetsasthewomenslineoeringaclassicandchicstylethatsperectorthemetropolitanmalewithanimpressivecollectionoboxer-cutlooks.Formoreinormationvisitcaitlin-kelly.com. FirstdYNaMiccrEatEswEBsitEsthatsEllAtthisyearsSurfExpoinOrlandoFirstDynamicanationalwebsitedesignanddevelopmentrmdiscoveredthatmanycompaniesintheswimwearindustryaremissingoutonopportunitiestoincreaserevenuebysellingonline.Werecognizethereisahugeneedforourservicesinthisindustryobservesco-founderJaredRingel.Theswimwearindustryisfullofmanycompanieswithcomplexneeds.Sometimesbusinessownersarehesitanttoworkwithawebsitecompanybecausetheyareunsurethattheirneedswillbefullled.Weworkcloselywitheachbrandtosolvecomplexsolutionsforwholesaleorderingprepackssizecolorarrangementsandmore.E-commerceishelpingmanyotherindustriesgrowwewanttomakesuretheswimwearindustryisntleftbehind.RingelandhispartnerMikeShefferarenowcreatingwebsitesformanyofthecompaniesthatattendSurfExpoincludingsuchbigindustrybrandsasBeachLifeguardandPopularityProducts.Theseexpertsoffertheswimwearcompaniesanonlinestorefrontforbothwholesaleandretailgoods.Aftercompletingourseconde-commercewebsitewithFirstDynamicwecontinuetobethrilledwiththeresultssaysJackN.TebeleofPopularityProducts.Theadviceandsupportwegotalongthewaywasbarnone.Theyunderstoodmyvisionforthewebsitesandwereabletoputtogetherexactlywhatweneeded.WeveworkedwithseveralotherwebsitedevelopersbutFirstDynamichasbeenourbestexperience.FirstDynamicisabletoprovidecustomsolutionsforwholesalebusinessestherebyeliminatingtheneedtoorderbycatalogfaxorphone.Thisefciencysaveswholesalecompaniesmoneyandallowsthemtopasstherealizeddiscountsontotheirbuyersbystreamliningordersandfulllment.Italsomanagesonlineretailactivity.Formoreinformationvisitwww.FirstDynamic.com.INMEMORIAMAlanSchwartzManhattanBeachwearTheswimwearindustrylostoneoitsmostvaluedmembersonJune82013.IndustryveteranAlanSchwartzpassedawayathishomeinPrescottAriz.aterabattlewithcancer.SchwartzwastheexecutivevicepresidentoManhattanBeachwearInc.andoversawsalesandmerchandisingorthecompany.SchwartzwasbornonMarch291946inRichmondVa.theyoungestoourboys.TheamilymovedtoMiamiBeachFla.whenhewasyoungandSchwartzgradu-atedromMiamiDadeCollege.Hebeganhiscareermanuacturingvelvetbomberjacketsandhotpants.HemethisuturewieJanKilpatrickwhiletheybothwerestandingunderashadytreewaitingorataxionahotMiamiday.Thecouplemarriedin1978andhadtwosonsJasonandKyle.ShortlyatergettingmarriedSchwartzwashiredbyBobbyBrookswhereheworkedasasalesmanuntilhemetAllanColvinin1987.AtermeetingColvinSchwartzletBobbyBrooksandjoinedColvinsstart-upswimwearcompanyManhattanBeachwear.His26-yeartenureasexecutivevicepresidentwithManhattanBeachwearhelpedgrowthecompanyintothelargestashionswimwearmanuacturerintheUnitedStates.Schwartzwasaninstrumentalpartothecompanyandtheindustryasawhole.Hewasavaluedexecutivementoradvisorandriend.HeissurvivedbyhiswieJanbrotherMurraysonsJasonandKyledaughter-in-lawKimandtheappleohiseye3-year-oldgranddaughterScarlett.HisepitaphwillreadSeeyouonthe19thholeSchwartzwaslaidtorestinhishomestateoFloridaonJune122013.InlieuofowerstheSchwartzamilysuggestsdonationsbemadetotheCedarSinaiMedicalCenterLiverTransplantFund.FormoreinormationonhowtodonatepleasecontactCarrieSeiertatcseiertmbwswim.com.www.theswimjournal.comnTHESWIMJOURNAL19FirstDynamicCo-foundersMikeShefferandJaredRingel 20THESWIMJOURNALnwww.theswimjournal.comBoomingChildrensSwimwearMarketBringsaFloodofNewLinestoSwimShowJustaskidsgrowlikeweedssodoesthemarketforchildrensswimwear.InjustoneyearattheannualSwimwearAssociationofFloridasSwimShowthecategorygrewbynearly25percentandmoreswimwearlinesforkidswillbeaddedtothisyearsshowtakingplaceJuly20-23attheMiamiBeachConventionCenter.ThechildrenscategoryhasshownexceptionalgrowthoverthelastfewyearsasmoreandmoremomsenjoykeepingtheirkidsfashionableforsummersaysJudySteinexecutivedirectoroftheSwimwearAssociationofFlorida.splashwww.theswimjournal.comsubscribenow www.theswimjournal.comnTHESWIMJOURNAL21AndwiththenaturalwearandtearyoungerchildrengenerateonswimwearandbyvirtueoftheirnormalgrowththiscategorycontinuestomakeasplashatSwimShow.Astheindustrysbiggestbestandmostrecognizedexhibitionweenjoyestablishedrelationshipswiththebestretailersintheworld.Nowthattheresmoreinterestinthekidsswimmarketacrossallretailplatformswereseeingstronggrowthinwomensstoreshigher-enddepartmentstoresandwell-knowndesignerbrandscomingoutwithmotherdaughterorfathersonmatchingswimwearlineswhichweabsolutelylove.Inadditiontothegrowthofkidsswimwearasafashioncategorymanufacturershavesteppedupthedesigncraftsmanshipandoptionsforkidsbeachwear.ChildrensswimwearisawonderfulpartofthisyearsgrowthandouroverallsuccessstoryaswemoveintoourfourthdecadesaysStein.Weenjoyshowcas-ingthebestinchildrenswomensandmensswimwearaswellasbeautifulresortwearaccessorieslifestyleandlingeriecreatingatruemust-attendeventintheheartofMiamiBeach.Formoreinformationvisitwww.swimshow.com.www.theswimjournal.comsubscribenowSquirtiniBikini 22THESWIMJOURNALnwww.theswimjournal.comAterbeingacquiredbyBreakingWavesInternationalLLCinJune2012thewell-knownbrandItFigureshasbenetedrominnovationsinbothdesignandconstruction.Createdtohelpallgureneedswithasinglebrandinawell-merchandisedcollectionItFiguresrstandoremostaddressesthetummywhichistheareathatneedscontrol-shapingmostaccordingtoconsumers.AllswimsuitsbeginwithabricthatcomortablysmoothescurvesandwhittlesthemidsectionwithTummyThinnertechnology.ThenItFiguresocusesonadditionalneedsoeachcommonbodytypeinbothMissyandPlussizes.Tomakeshoppingeasytheconsumerisguidedbynewmodernhangtagsthatconciselyconveyhoweachsuitcanenhanceandfatterhergure.AwomanwithasmallbustandwiderhipscanselecttheSlenderThighsswimdresswithBustBuilderADVERTORIALBreakingWavesInternationalushersinaNewaveoinnovatonoritFgresknowingthatshealwaysgetsthebenetoTummyThinnerorcomortableshapingthroughthemidsection.Shenolongerhastosacriceasuccessultinonepartothebodyoranother.Nordoesshehavetohidebehindabaggytankinitoconcealthemidri.Wehavesourcedlightweightabricsthatshapewithoutbeingoverlyconstrictingbringingasotereeltoshapingbody-typeswimwearinbothseparatesandone-piecestylesexplainsAmySparanoSVPsalesandmerchandising.Womenarelivinganactiveliestylelongerthaneverbeore.Asherbodychangesromonethatisfatteredbycontemporaryswimweartoonethatrequiresmoresupportandconstructionshedoesnotwanttolookmatronlywhenherattitudeismodernandresh.ItFiguresseekstofatterthecustomerwhoneedsthesecretsoappro-priatecoverageandconstructionwithoutbeingconservativelytraditional.ThisbridgeFormorenormatonvst.tfgres.com.splashAterseeinga20percentgrowthinthemenscategorylastyearalonetheSwimwearAssociationoFloridasSwimShowtakingplaceJuly20-23attheMiamiBeachConventionCenterwilleaturemoremenslinesthisyear.The31stannualglobaltradeshowwillwelcomemorethan2500linesandthousandsobuyersmanuacturersdesignerscorporatepersonneljournalistsbloggersashionconsultantsstylistsandotherashionindustryleadersrommorethan60countries.Mensswimwearhasbeenapartotheshoworyearsbutiscontinuingtoexpandinresponsetorecentdemand.Mensswimwearinparticulartooktheleadingspotlightlastyearwithitsincredible20percentboostinsaleswhichencouragedmoremanuacturerstoshowlargerselectionsthisyearandtakeadvantageothisresurgenceinthemensmarketsaysJudySteinexecutivedirectorotheSwimwearAssociationoFlorida.Mensswimwearoersgreaterquality2013SwimShowExpandsSwimwearOptionsforMenvarietycreativityandstylethanevermakingthisJulytheperecttimetoreviewandpurchasethelatestandgreatest.SomeothemensswimwearlinesbeingeaturedthisyearareParkeRonenOrlebarBrown2XISTRetromarineOniaWhittallShonAndrewChristianWinWinCrasqiBayahibeVenissacFrescobolCariocaandStrongBoaltamongmanyothers.Inadditiontomoremensswimwearthe2013SwimShowalsoeaturesacatwalkshowhighlightingtheglamourandadventureotheupcomingcruiseandresortseasonater-partycocktailsandhorsdoeuvrestrendandcolorseminarsaSwimLoungeorrelaxationandmeetingsandeveninghappyhours.SwimShowisalsoexpandingtheexhibitspaceintheconventioncentertonearly400000squareeetinresponsetoextraordinarydemandromnewswimwearbrandsthatwanttoenterthemarket.Formoreinormationvisitwww.swimshow.com.betweenthecontemporaryandthetraditionalwillcontinuetogrow.The2014collectionispredominantlymadeupoone-piecestyleswhichincreasestheaverageunitretailAURpriceandimprovesdollar-per-xturenumbersbyover80percent.Neworthebrandarescarprintsatrendallovertherunway.OurdesigndirectorLauraBarretthasoundawaytocreatesilhouettesthatfattertherealwomansgurebyinterpretingthistrendwitharichly-coloredpaisleyinourMarrakeshgroupSparanopointsoutaddingthatengineeredprintsareveryhotbecausetheprocessaddsanelementoluxurytothecollection.Addition-allyweareusingthetechniquewithourHelloKittenprinttobringpositivesintotheorerontandde-emphasizeareasoconcern.Itsallaboutmakingthetrendrelatabletoourconceptobodytypingandcomortableshaping.ItFiguresispartneredwiththeFoundationorWomensCanceroundationorwomen-scancer.organddonatesaportionothesalesproceedsromeverysuittoadvancetheoundationsmissionhelpingintheghtagainstcancersuniquetowomenincludingovarianendometrialandcervicalwhichclaimmorethan80000liveseachyear. www.theswimjournal.comnTHESWIMJOURNAL23 24THESWIMJOURNALnwww.theswimjournal.comdivinginNEWLINESTAKETHEPLUNGESwimwearcollectionscomingaboardfor2014MaxLovesMilouFreshplayulsportyandsexyswimwearorthecondentwomanthatsMaxLovesMilou.Thecreationosuccessulcutting-edgedesignerVirginiePromeyratwhosalsothedesignerandco-owneroSelimaHatsthisnewluxurybrandisproducedinNewYorkCityandwilllaunchatSwimShowinMiami.Allsuitsinthecollectionwiththeexceptionothecrochetsuitsareashionedoahigh-endSpandexblendopolyamideandelastaneimportedromItaly.Theinitialcollectionincludesapproximately25suitsinsevendierentstylesincludingsexystringandbandeautwo-piecessportyclassicone-piecesandplayulelegantcutouts.Thecolorpaletteconsistsmainlyovibrantgreensredsandblues.PrintsareexclusiveandinspiredbythenaturalbeautyotheAmazonrainorest.OursuitsareperectorcondentwomenwholiketohaveunandeelsexyandbeautiulsaysPromeyratwhobeganhercareerinhernativeFrancethenmovedtoAmericatoworkorChanel.Ourlineismeanttoenhancenaturalbeautywithfatteringcutsandgorgeousuniqueprints.AterleavingChanelPromeyratpioneeredSelimashighlysuccessulandcreativehatline.NowherclassicyetinnovativestyleinspirestheMaxLovesMiloulinewhichconsistso15dierentprintsandsolidcolorandprintcombinationseaturingmetalandwoodenbeadingthread-wrapdetailSwarovskicrystalsandruchedbottoms.Thecollectionalsoincludesrunningshortstanktopsandcover-upskirts.Formoreinormationcontactvirginieselimadesign.com.Thewebsitemaxlovesmilou.comwilllaunchmid-summer.MiOLACreatedortheactivewomantheMiOlacollec-tionsmottoisBecomortableinyourownskin.Besecureinyourbikini.DesignedtolookgreatandhugthebodytobothatterandstayfrmlyinplaceeachMiOlastylehasbeenwave-testedandapprovedbyrealsurerstoeliminatewardrobemalunctions.Theabricshavealsobeenwater-andsalt-testedsotheywillnotstretchoutoradeaterwearingaewtimes.ThelinecameaboutwhenounderHelenaFogartyrealizedsurfngwashertruepassion.ShedecidedtoleaveherNewYorkCitylieworkinginhighashionandmovetoCostaRicawhereshecouldenjoywhatshelovesmost.HoweveronceshewasinthewatereverydayFogartyrealizedshecouldnotfndawell-madechicsexybikinithatstayedon.ShecreatedoneherselandvoilaMiOlawasborn.MiOlaisinspiredbythetropicsandmadeintheUSA.Formoreinormationvisitmi-ola.com. 26THESWIMJOURNALnwww.theswimjournal.comLesAquAtiquesWiththelaunchoLesAquatiquesanelegantnewswimwearlinethatcombinesfgure-atteringsilhouetteswithseductivelystylishdesignsFrenchbrandScandalehasdrawnuponitsrichheritageandreputationorinnovationinshapewear.Thenewswimwearventureisanaturalextensionorthevintageashionbrandwhichhasundergoneahighlysuccessulrebirththisyear.SensuouscomortandeectivebodyshapingdefneLesAquatiques.Miragethefrststyleromthelinecombinessimplic-ityandversatility.InspiredbythevintageeleganceothebrandMiragedrawsuponthelatesttextiletechnology.ThestyleeaturesCapriabricromItaliansupplierCarvicowhichintegratesinnova-tiveLycraBeautyabricorswimwearwithXtraLieLycrafbertogiveoutstandingshapingandall-overcontrolorabeautiullong-lastingft.Sottothetouchtheabricisalsochlorine-andlotion-resistantarlongerthanordinarySpandexwithbuilt-inultravioletprotection.EachpieceinthecollectioncarriestheuniqueScan-dalesignaturedetailsaashoredunderthestrapsandthehiddenmessageCestunScandaleprintedonfneelasticandsewnintoeverypiecetodelightandsurprisethewearer.Thismottodatesbacktowhenthecompanywasoundedin1932byRobertPerrier.InspiredbythenewabricintroducedtohimbyavisitingsalesmanPerriercreatedagirdlethatwassodelicateandlighttothetouchthatwhenhisassistantsawitsheexclaimedCestunscandaleItsascandal.ThecompanyhasbeenacquiredbyrenownedHongKong-basedlingeriespecialistHopLunresultinginadynamicusionoentrepreneurialexpertiseandFrenchchic.Formoreinormationvisitwww.scandale.comenles-aquatiques.divinginKasyLikesomanynewproductsKasySwimwearresultedromthepersonalneedoitsounderKatrinSylviaSimonardottirwhodesiredswimwearthatwouldfthercurvybodyandmakehereelgorgeousconfdentandsexy.Sheelttherewasadearthomultiunctionalandluxurioussuitsoutthereorsizes10to24soshecreatedthemhersel.ThisIcelandicbrandoersfveeasyswimpiecesabraatopabottomadressandaskirtthatallowawomantocreatefvedierentlooksbymixingandmatchingstylesandcolorsblackturquoiseandpurple.Allpieceshavemagneticsnapssotheycaneasilybeattachedtoeachotherwhendesired.Thewearercanthuscreateabikiniaswimdressatankiniabikiniwithskirtoratankiniwithskirtinamonochromaticorcolorblockschemetomeetherneedsandthesituation.Theabriccontentis80nylon20Spandex.Plansareintheworkstoexpandthelinewithadditionalcolorsandnewstyles.Simonardottiralsohopestoaddaccessories.KasySwimwearwillbelaunchingatSwimShowinMiami.Formoreinormationvisitkasyswim.com. 28THESWIMJOURNALnwww.theswimjournal.comrayahanonInspiredbytravelingdesignerHeatherPiercesIndonesianislandexplorationtheRayaHanonSwimwear2014BaliCollectioncaughttheeyeofSportsIllustratedwhichfeaturedtheSunsetLaceone-pieceinits50thAnniversarySwimsuitIssue.ThenewBaliCollectionfeatureshand-beadedaccentsusingnativeBalinesebeadingtechniqueswhilethenewExclusivesCollectionconsistsofone-of-a-kindpiecesthatpushthelimitsoftraditionalswimwearandentertherealmofwearableart.IwantedtodesignswimwearforthetraveleratheartinviteeveryonetojointhejourneyandexperiencetheculturesaysPierce.ThedesignerconceivedRayaHanonasawaytosharehertravelswiththeworldandtocelebratethebeautifultraditionalfashionsofeachplaceherjourneystakeher.EachcollectionisPiercescreativeillustrationofherexperiencesfeaturingthecolorsfabricsandsewingtechniquesofthatareasrichculture.Formoreinformationvisitwww.rayahanon.com.LingeriniLingerinihasareputationorpushingboundariesbycombiningintimateapparelwithashionsdesignedtobeworninpublicanditsnewcollectionisnoexception.FromtheboardroomtothebeachwearecreatinganevolutioninwomensashionexplainsCEOHeidiElden.Madeorthemodern-daywomanoanyagethenewlineisdesignedtocomplementtheemalefgureonwomenranginginagerom16to60.Webelievethatournewdesignsareasuniqueandindividualasthewomenthatwearthemandanywomancanfndsomethinginthiscollectionthatmakeshereelsexyandconfdent.Withaocusonexquisitematerialsanddetaileddesignthelinecreatesatrueluxuryexperienceorshoppers.InadditionallgarmentsaremultiunctionalandsuperblycratedintheUnitedStates.TheswimwearstylesactaslingerieEldensaysabouttheversatilityothenewcollection.Ourdressesaredesignedtobeworninthedaytimeorworkorplayintheeveningorcocktailsasaswimcover-uporassleepwear.TheSpringSummerCollectioneaturesnewstylesoswimwearthetankdressthelittlewhitedressandthewhiterobe.Thecompanyhasalsodesignedmatchingbagsoritsgarments.TheyfteasilyinsideahandbagbriecaseorglovecompartmentmakingiteasytochangeyouroutftanywhereaddsElden.LingerinidonatesmonthlytoWarmHeartsPetRescue.Formoreinormationvisitwww.Lingerini.co.divingin www.theswimjournal.comnTHESWIMJOURNAL29ADVERTORIALFftvttl-kll..CaitlinKellyCountsHerBlessingsThedesignerhasFormedherowncompanyheadquarTeredinnewyorKciTyStandingatthedoorwaytothenewCaitlinKellyDesignerSwimwearoceislikelookingintoacrystalball.Theglowopositiveenergyshinesthroughtheglassonecanseeeleganceandcomortintheshowroomatmosphere.Andiyoulookhardanddeepenoughbehindthefoor-sweepingsatincurtainsyoucanseetheinnerworkingsoadedicatedteam.SincelaunchinghereponymouscollectionlastyearatMercedes-BenzFashionWeekSwiminMiamiCaitlinKellyhasbeenmakingwavesintheashioncommunityordesigntnishandabricationdetailsthatcombinedwithhersilhouettescaughttheattentionotheselectioncommitteeorthe2013SportsIllustratedswimsuitissuewhicheaturedoneoherdesigns.OnehundredpercentoourocusgoesintoproducingthemostamazingswimsuitwepossiblycanandasaresultconsumereedbackhasbeensoamazingsaysKelly.Wearestillpushingtheboundariesinswimandareveryexcitedtounveilsomethingneverbeoredoneinswimwearattheshowthisyear.The2014collectionwillbehersophomorecollection.Thetimelessestheticoeachpieceremainsbutshestartedoverwithacleanslatetocreatenewstylesinamazingabrications.Thelinestillgearedtowardthesophisticatedwomanwithanedgeosexinesshassomethingtooermanydierentbodytypesandlevelsocondenceromboldredmeshbackedwithwhitetotheblackstapleitty-bittybikini.ThoughthepricepointoCaitlinKellyDesignerSwimwearremainsthesameshewillalsobeshowingaewpiecesromacollectiontobelaunchedlaterin2014atalowerpricepoint.Ivealreadyseensomeomy2013piecesknockedowhichisfatteringandexcitingsaysKelly.ThisconrmsIminfuencingthemarketImontrackandwillcomeupwithmoreexcitingnewstylesortheyeartocome.Kellyhasexpandedontheday-to-eveningconceptbyoeringsuitsandcover-upsthatcancrossoverintococktailattire.Ilovetheideaobeingabletooerswimsuitsthatcanbeworndierentwaysorcompletelytransormintosomethingunexpectedshesaysaddingthatmanyoherstylescanbewornastopsorbodysuits.PairedwithjeansheelsandalittlebitoglitzyouresetoranightoutandpreparedoramoonlightdipintheoceanThroughouthercareerKellyhasremainedsteadastinherbeliethatallwomenregardlessonancialback-grounddeservetoowncutting-edgeashionableclothingwithastrikingdesignandpropert.Hergoalistoexpandherbrandsothateveryonecanenjoywhatthecompanyhastooer.KellyremainsbuoyedbytheoverwhelminglypositiveresponseshereceivedinMiamilastyearrombuyersandevenromothercompanies.Theindustryjusthastoseethatnewbeitanewdesigneranewstyleoranewconceptcanfourishinthemarketshepointsout.Iwasextremelyortunatetohavemanyamazingaccountspickupmylinetaketheriskonmyrstseasonandwatchitsell.Imtrulygrateulandblessed. 30THESWIMJOURNALnwww.theswimjournal.comdivinginVALiMAReValimaresdesignphilosophyisocusedoncreatingswimwearandresortwearthatiselegantyetundeniablysexyandconvey-ingeortlessstylesaysValimareounderanddesignerPaulaMacineiras.ShecreatedthecollectionwithherpartnerAnkitJaintobringareshperspectivetoluxuryswimwear.TheLondon-basedbrandwhichlaunchesattheJulySwimShowinMiamiisnamedaterMacineirasamilybeachhouseonaprivateislandinSpainwherethedesignerspenthersummers.Shewasfrstinspiredbythestyleotheglam-orouswomenwhovacationedthere.MadeinItalyromextraordinarilysotandfneItalianab-ricsthecollectioniscuttoftlikeasecondskin.Valimareeaturesgorgeoussolidsandprintsspecifcallychosentoenhanceallskintonesaswellasrareaccessoriesinclud-ingfligreebamboobeautiulstonesanddistressedgoldthemestoprovideeachpiecewithauniquecharacter.Theswimwearcomplementsallbodytypesandincludestriangleshalterneckstwistedbandeausasymmetriccutsandelegantone-piecestylesincludingasignaturemaillotwithgoldpipingtoelongateandenhancethesilhouette.CoverageonallcutsismoderateEuropean-style.Paddedbikinibrashaveremovablecupsandcomeincustomizableoptions.Thelinealsoincludesanentrance-makingcollectionokatanshand-embroideredinIndia.Theseareinspiredbythemesowhiteandgoldgeometricpatternsandnecklacesaswellasexclusiveprintsinluxurioussilkthateaturegeometricstropicalbirdsandvibrantcolors.Formoreinormationvisitwww.valimare.com.KoVeyAnewsurfbrandforadventure-seekingfashionistasKoveyanicknameforsomeoneyouloveandadoreisthebrainchildofKimzieLuongaHoustonnativeturnedSouthernCaliforniagirl.ThemainlaunchofthisWestCoastlinewillbethissummerattheMiamiSwimShow.Allsolid-colorsuitsaremadeofnylonLycraSpandextricotknitforitsbutteryhandwhileallprintsfeaturepolyesterLycraSpandextricotknits.LuongdesignedalloftheprintsanddraftedthemonAdobeIllustratorforprinting.Shealsodesignedpattern-draftedandhand-cutall160samples.Thecollectionconsistsofswimwearcover-upsandaccessoriesincludinghandmadecrochetpantsandshortsandhand-wovenhalf-towelhalf-sarongaccessorieswithapocketonthetowelsidetostowawaykeyssunglassesandmore.Formoreinformationvisitkovey.co. 32THESWIMJOURNALnwww.theswimjournal.comdivinginmissKinsmanFashiondesignerJoannaKinsmanrecentlylaunchedheronlineswimboutiqueMissKinsman.comacollectionofluxurybikinismadeinLosAngeles.MissKinsmanisdesignedwithcloseattentiontodetailpushingtheenvelopewithatteringBrazilian-cutbottomsanditsSignatureCollectionwhichisinspiredbyseductivelingerie.Thebrandcarriesavarietyofmix-and-matchsilhouettesincludingmoremodestlow-risebottomsandcorset-styletopswhichmaybeadornedwithrufesandlace-coveredstrings.ArecentMissKinsmanfashionshowincludedanastonishingtoplessmodelartisticallycoveredinbodypaint.AphotoshootthefollowingweekfeaturedformerMissFinland-turned-actressPiaLambergonayachtinMarinadelReyCalif.homebaseforJoannaKinsman.ThebrandaimstoshockandaweandJoannathevisionbehindMissKinsmanisjustgettingstarted.Formoreinformationvisitwww.MissKinsman.com.YEMAYAForYEMAYASwimweardesignerandownerCarlaPallaresaSouthFloridanativeMiamisSwimShowwillbelikecominghome.PallaresisnowbasedinVeniceCali.andthelineismadeinLosAngeles.Yemayameansmotherothefshesmermaidorsimplyabeautiulwomanstandingamidstthewaves.Sheisthegoddessotheocean.Whilethelabelocusesonstylesthatareseamlessandincrediblysexycomortisalsokey.TheSALAZULCollectioneaturestopsandbottomsthatcanbemixedandmatchedinlusciouslysotdurableabricsoeachwomancanchoosewhichcombinationshedliketowearbasedonherownstyle.AsachildinaSouthAmericanhouseholdinFloridaPallaresdreamedolaunchingherownswimwearline.Seeinghermothermakecrochetclothingandaccessoriesaddedtothisdesireasdidherdaysatthebeachinabikini.Becauseshenevereltgreatinhersuitsshewantedtocreatealineinwhichwomeneltcomortablesexyandconfdentatthesametime.ItsnicetoseeyearsandmonthsohardworkandloveactuallycometoliesaysPallares.ItsadreamcometrueandIputeverybitohappinessloveandinspirationineachpiecethatImake.Formoreinormationvisitwww.yemayaswimwear.com. 34THESWIMJOURNALnwww.theswimjournal.comdivinginECOALFECOALFanewashionliestylebrandintheurbanluxurycasualcategorywasconceptualizedinSpainandisproducedgloballyintegratingbreakthroughtechnologytocreatejacketssportshoesbagsT-shirtsjerseysandswimwearormenwomenandchildren.Allproductsaremadeentirelyromrecycledmaterialwithoutactuallylookinglikeit.FounderJavierGoyenechecameupwiththeconceptaterbeingcontinuallyrustratedbytheexcessiveuseotheworldsnaturalresourcesandtheamountowasteproducedbyindustrializedcountries.Hebelievedtherehadtobeabetterwayanddevotedtwoyearsohislietoprovingit.ForthisreasonheincorporatedthefrstlettersohissonsnameAlredointothebrandname.ByinvestinginresearchanddevelopmentandtravelingtheworldtoidentiytheidealmanuacturingresourcesGoyenechecareullybuilttheoundationthatwouldbecomeECOALF.WorkingcloselywiththeirproductionpartnerstheECOALFteaminuseson-trenddesignsensibilitywithtechnicalinnovationandstate-o-the-artrecycledmaterialstocreateproductsthateasilyrivaltheirconventionallymadecounterpartswithoutdepletingtheworldslimitednaturalresources.Discardedplasticbottlestornfshingnetsworn-outtirespost-industrialcottonandevenusedcoeegrindsbecomeouterwearswimsuitssneakersandaccessoriesthatarechicandwearable.Formoreinormationvisitecoal.com. THEPERFECTSTARTTOANUNSTOPPABLE2014COLLECTIONMakeyourcollectionstandout.XTRALIFELYCRAberstandsuptotheenvironmentthatcausestlossandberbreakage.QualitythatssimplyUNSTOPPABLE beautythebeach36THESWIMJOURNALnwww.theswimjournal.comTwoofthetoptrendsNaughtylingerie-inspiredandnicefabulousorals.Getreadyforahotseason.PHOTOGRAPHYBYGEOFFREYRAGATZ aboveGtglowigwitBeachcandySWIMWeaRsgilt-trimmbikiiwitiltr. 38THESWIMJOURNALnwww.theswimjournal.comABOVELULIFAMAslacewithagoldenshimmerbikiniunderamatchingcover-up.RIGHTRAYAHANONtakesyoufromtheboudoirtothebeachwithstrategicallyappliqudblossomsonsheermesh. www.theswimjournal.comnTHESWIMJOURNAL39 40THESWIMJOURNALnwww.theswimjournal.com www.theswimjournal.comnTHESWIMJOURNAL41LEFTForfabulousbustshapingapush-upbratopsthissensuousLORICOULTERbikini.BELOWPetalpowerfromITFIGURESwithlargelushandpainterlyowersindicativeoftheneworaltrend. 42THESWIMJOURNALnwww.theswimjournal.comABOVEDIVABYRACHELPAPPOsbrightbouquetsarestrewnoverabandeausuitandasheercover-up.RIGHTArtfullyarrangedowersandleavesgivethisMIRACLESUITplentyofpunch. www.theswimjournal.comnTHESWIMJOURNAL43 44THESWIMJOURNALnwww.theswimjournal.com www.theswimjournal.comnTHESWIMJOURNAL45LEFTA.CHgrabsthegoldwiththisblacksuitfeaturinggoldpaintedsheermeshinserts.BELOWTheteenyweenylacebikinifromBETTIEPAGEgetsraves. 46THESWIMJOURNALnwww.theswimjournal.com LEFTCurvesahead.TheOLAYABEACHoweredsuitwithbandeaunecklineandcut-outsides.BELOWItsasteamydayatthebeachinCAITLINKELLYsbead-trimmedlacebikini.www.theswimjournal.comnTHESWIMJOURNAL47PhotographyGeoffreyRagatzragatzphoto.comStylingConorGrahamconorgraham.comAllimagesshotonlocationatPacicEdgeHotelonLagunaBeachandTheBungalowsatPacicEdgeHotel. 48THESWIMJOURNALwww.theswimjournal.comBYSUSANSOMMERSSUITSONFIREWiththearrayofeye-catchingoptionsinthemarkettheresnoreasonwhyyourcustomercantndexactlywhatsuitsherSwimwearisbecomingmorelikereadytowearinmanywaysbutparticularlyinthenumberoftrendseachseason.Inyearspastoneortwolooksrulednowmultiplythatbyfiveormore.AowofnewnessisimportanttogivethecustomersomethingnewtotryonandbuyeachtimeshevisitsherfavoritestoreexplainsSandraDavidoffdirectorofcorporatepublicrelationsforMiraclesuitMagicsuitandEcoSwimbyAquaGreen.Severaltrendsareacontinuationfrompriorseasonsbutwithanewtwistincludingblackandwhitecolorblockingandorals.Othersinvolvenewcolorsprintsfabricationssilhouettessuchasahigh-waistedbottomandaccentssuchastheadditionofbeltsbowsandzippersMaryanBeachwearA.ChDivabyRachelPappotoaddfreshnessandnoveltytoaone-ortwo-piecesuit.Whenaskedaboutthecurrentandfuturemarketmanufacturerspointtoseveraloverarchingtrends.BrandsarereallydeningtheiridentitywithcolorsilhouetteandtsaysAnnaKenneyheaddesignerforAnneCole.Itsnotalwayseasytostandoutfromthecrowdhowever.IfeellikethecustomerhasneverhadmorechoicesthaninthepastfewyearsandwithcompetitionsoercecarvingoutanichecanbechallengingsaysRedCarterdesignerofhiseponymouslineandknownforsophisticatedswimwearwithasenseofwhimsy.Myresponsetothemarketistokeepitspecialmakeitthaveadirectfashionmessageandtrytodelivernewnessthroughouttheseason. www.theswimjournal.comTHESWIMJOURNAL49 50THESWIMJOURNALwww.theswimjournal.comappliqusonasolidorotherwiseprintedsuit.Madonnamayhavestartedtheinnerwearasouterweartrendinthe80sbutitsmovedintoswimwearbig-time.AmpingupsuitssexappealarelingeriereferencessuchasunderwireandorpaddedcupsstrappydetailsmeshinsertssexycutoutsdeepVandbandeaunecklinesandlacyandsheerfabrics.FRESHPRINTSGoingforwardlookforphotodigitalprintswhichcomeinawidearrayofcolorfuloralsgraphicscityscapesandstripesaswellasabstractanimalandlacepatterns.Hawaiianandotherislandprintsarealsoverymuchinvogue.TropicallocalesareinspiringmanylinesincludingJamaicanStyleSolarAquaBluAnneColeManhattanBeachwearMiraclesuitandEcoSwimbyAquaGreenamongotherswithcollectionsfeaturingvariationsonpalmtreesandjungleoraandfaunaincludingoutsizedleavesandowers.Andskullprintsaretrendingagain.Nosurprisethereastheyarestillveryimportantinreadytowearscarvesandjewelry.WhatisthebestfabrictoshowcasetheseThemarketissegmentedbydemographicsandlifestylechoicesexplainsHowieGrellervicepresidentofdesignManhattanBeachwear.Thebuyerswillmaketheirdecisionsbygoingafterthebestbrandsandlooksthatspeaktothesespecicdemographics.AddsSummerSpantonconceptualdesignerofA.ChMorethaneverthemarketcontinuestobeledbynameswithmorestructuredsupportiveandttedswimwear.Thesetypesofswimweararenowessentialsforbuyersandtheirconsumers.InthefutureIseethisonlybecomingstrongerandmoreimportantforeveryoneintheindustry.MadeinAmericaseemstoreallycountinthemarketaswell.CarolWiorcreatoroftheSlimsuitexplainsManycustomerswritemepraisingourMadeinAmericahangtag.SowhatdowomenwantthisseasonManufacturersarehopingthatthefollowingtrendswilllighttheirreinspiringcustomerstogointothestoresandshop.FROMTHEGARDENTOTHEBEDROOMSincegardenpartyoralsandlingerie-inspiredswimweararesuchimportanttrendswephotographedthemforthisissuesprincipleswimsuitstory.Flowersofallsizesandcolorsbloomonteenybikinistankinisandmaillots.FloralsareshowingupasoneboldblossomrepeatedonasuitasbigandsmallbloomssplashedacrossasuitandasAquaBluSolar newprintsItcouldbeSpaceranewneoprenefabricdevelopedbyLaLamecreatedtobeanidealbasefordigitalprintingandheatsublimation.Itsavailableinsolidsandjacquardinlightandheavyweightversions.JUNGLEFEVERAnimalprintsareaconstantbutthenewsisintheinterweavingoftrendsanimalprintsinajunglehabitatsotospeakaswellascertainprintsstandingontheirownbutinvividratherthannature-basedcolors.AmySparanodescribestheanimalprintsintheItFigurescollectionasabstractandcoloredinaplayfulpalettewesoftentheGrrrr.CarolWiorsombranimal-skinsuitprintontopandombrintosolidonthebottomfeaturesembroideredflowersonthebustareathatwerehand-designedbyher16-year-olddaughter.Snakeprintsareslitheringbackintotheforefront.Sauvagehasanewtodieforsnakeskinprintinsuitsandsilkcover-upssaysSimonSouthwoodco-owneranddesigner.A.ChscobraprintisalsopoisedtostrikebigasisPilyQs.MagicsuitbyMiraclesuitA.Ch 52THESWIMJOURNALwww.theswimjournal.comGLOBALBAZAARTheGlobalBazaartrendtossestribalbohohippieandcross-culturalinuencesintothemix.Itincludesrichembellishmentsexoticprintsvibrantcolorstie-dyesethnicikatsfolkloricembroideriesopulentpaisleysscarfmotifsandcrochetandmacram.InkeepingwiththistrendMauricioEsquenazicreatorofPeixotoSwimResortWearhasinfusedhiscollectionwithinuencesfromColombiaacountryrichincultureandhistoryandpre-Columbianart.MyinspirationcomesfromthewayIinterpretedpre-Columbianartandculturehesays.ThetribaltrendallowsourcustomertotraveltheglobewithoutleavinghomesaysSparanoofItFigures.Itsgreatforthosewholovetoexperimentwithcolorandeclecticprints.Therearealsosubtlewaysofinterpretingthistrendintonon-printprintssoitsmoreofavibethananactualmotifintheprint.OthermanufacturerswhoexcelinthismixincludeDivabyRachelPappoToxicSadieMariaBonitabyPhaxandSensi.AnneColeToxicSadie POPARTTheresnooverlookingthecontinuedpresenceofblackandwhitelarge-scalegraphicgeometricprintsatoralsandstripesanddots.Whilereminiscentofthe60sthesedesignscarryaverymodernedge.ItscertainlyoneofthepredominanttrendsinthenewBeccaSwimwearandManhattanBeachwearcollections.TheModinuenceisapparentinthedesignsofLahcoofSwitzerlandaswellinboththecolorsandtheappliqudowers.GORGEOUSGLAMOURGlamourisinterpretedthisseasoninmanydifferentwaysincludingsilhouettesleekordrapedadornmentscutoutsandormeshinsertsandshimmeryfabricstonameafew.Manylooksgofrompooltopartytomeettheneedsofademandingconsumer.IlovetheideaofbeingabletoofferswimsuitsthatcanbeworndifferentwaysorcompletelytransformedintosomethingunexpectedsaysCaitlinKellyofCaitlinKellyDesignerSwimwear.Ireallyexpandedontheday-to-eveningconceptbyofferingsuitsandcover-upsthatcancrossoverintococktailattireoraresuitableforagala.Manyofmystylescanbewornastopsorbodysuits.LahcoofSwitzerlandPilyQAretiPatmos 54THESWIMJOURNALwww.theswimjournal.comForthegirlwhohasthebodyforthemdesignersincludingElifforJordanTaylorKarlaCollettoandMissMandalayofferamazinglysensualsilhouetteswithcutoutsmultiplestrapsandotheradornments.ButforthosewhodonthaveaperfectbodyMagicsuitcanmakeallthedifferencewithitssexysilhouettesfeaturingsmockingshirringanddraping.Wehavehadgreatsuccessinstylingsexyswimwearthatfeatureshiddencontrolandfullbrasupport.CustomersrespondtomodernforwardstylingandhowitbenetsthemsaysDavidoff.HardwareingoldsilverorshinyblackisaglamoroustouchthataddsrichnesstoanotherwisesimplesuitasOlayaBeachSwimweardemonstrateswithitsforthcomingcollectioncreatedbyformerMissEcuadorClioOlaya.CaitlinKellyElifforJordanTaylorMissMandalay 56THESWIMJOURNALwww.theswimjournal.comRetroisalsoback.BettiePageEstherWilliamsandGirlhowdyarethreeswimwearnamesthatcombinevintageglamourgirlsilhouetteswithpopelementsincludingdotsstripesororalsandbandeauandhaltertopstwostylesthatwillalsobehotin2014.SURFSUPRashguardsandscubainuenceshavetakenthecountrybystormforswimanddaywear.Alsoontheupswingaresportyathleticundertonesincolorblockingandawealthofathleticdetailing.ForactivewomenwhoseekfunctioncomfortandstyleintheirswimwearKoruSportoffersallthosefeaturesnomatterawomansgame.LIVEWIRESThepush-uppadenhancedtopwillbeimportantagainfor2014accordingtoMichelleGoedendesignerandvpofsalesforJamaicanStylewhoincorporatedseveralnewbodiesintheline.Weofferstylesforallshapesandsizesandtrytogiveourcustomerstheverybestselectionpossiblesheexplains.Thedesireforbra-sizedswimweardoesntlooklikeitsabating.LaLamehasdevelopedanewunderwirefortheswimmarketthegelwire.Thisinnovationoffersimportantadvantagesoverthecurrentunderwiresusedatthebottomofbracupsaccordingtothecompanybysavingtimeinproductionbecausetheyareappliedbyheattransfer.Theycanbeproducedinanassortmentofcolorsandprintsandarechemical-free.NOVELTYFABRICSANDFINISHESFinallyswimwearthisseasonisauntingavarietyofnoveltyfabricsandnishesincludingsee-throughmeshembroideredappliqussequinsstudsrhinestonesshimmerlaceovernudeorcolorednettinghandknitsandcrochets.NoveltyfabricsarenewforA.ChthisseasonattestsStantonIvereallybeeninspiredbyspectacularfabricssuchasagold-paintedmeshIfoundinItalyandabeautifulanddaintyseersuckerginghamfromParisEstherWilliamsOlayaBeachJamaicanStyle www.swimcollective.comINTERNATIONALTRADESHOWAugust12th-13th2013HyReenyHunnnBeHReRp21500pacifcoastHighwaHtigtoBach92648SUMMEREDITIONJanuary24th-25th2014HyReenyHunnnBeHReRp21500pacifcoastHighwaHtigtoBach92648NEWYORkCITYJanuary6th-7th2014RnplzmequRe1605Broadwanwyorkny10019 trendsKIDSTODAYRashguardsUVprotectionbrilliantcolorsandoriginalprintsaddtothefunofadayatthebeachBYSUSANSOMMERSThechildrensswimmarketisgoingthroughagrowthspurtwhichisgoodnewsormanuacturersandretailersnottomentionmomswhoenjoykeepingtheirkidssun-saewhilelookingadorable.ManuacturersacrosstheboardaregearingupwithnewentriesmanyollowingthetrendsinactivewearlikerashguardsandUVprotection.AsseveralpointouttheUVmarketisgrowingquicklyduetoincreasedconsumerawarenessabouttheneedorpropersunprotection.TomeetthedemandUVlinesareoeringmanystylishoptions.ThisyearweveaddedalotospecialdetailingtothesuitstosetthemapartromthestandardrashtopnormallyseeninchildrensUVswimwearsaysShariMurphyNorthAmericanoperationsmanageroBaBYBanZ.Theseincluderufessideruchingandcolorblockingtoaddadesignerlooktoitslinesorboysandgirls.InadditionduetopopulardemandBabyBanzhasextendeditssizerangesinone-pieceUVsuitstosize4TandUVrashtopstosize12.Alongwithbrilliantcolorsattention-grabbingandoriginalpatternsarealsohot.pLaTYpuSauSTraLiaorexampleislaunchingacolorulnewlineoUV-protectiveswimweareaturingpattern-mixingandcolorblockingwhileJuSTBOneSBOardwearisdebutingbrightnewgirlsandboyslineextensionsatSwimShowMiamiindistinctiveandreshpatterns.TidepOOLSisampingupitslinewithbrightfashyprintsandbigboldsplashesocolorincludingneon.Thecompanysmix-and-matchseparateshavetakenowithsolidcolorsmixedwiththeprintssolidbottomortopwithprint.OurUVprotectionisstillsuper-strongwithrashguardsinabricsthatmatchourswimwearpointsoutBrettKeastTidepoolspresidentwhoseesthemarketonanupswingandwhosebusinessisovertwicewhatitwasatthistimelastyear.Parentsarenttheonlyonespleasedwithmoreeye-catchingoptionsinUVswimwearkidslovethemaswell.ThatswhynanOcameupwithnewunandcoolswimprintsthatboyslovetowear.BrightcolorsmonstersskeletonsanddinosaursarealwaystheavoritessaysdesignerPatricjaPienkowskiwhoaddsthateveryswimtrunkhasamatchingUVrashguardSquirtiniBikiniLimeappleSwim58THESWIMJOURNALwww.theswimjournal.com Nature.Alsokeyorthelinearemix-n-matchseparateswhichallowlittleashionistastobreakupcoordinatedlooks.LimeappLeSwimbelievesincoveringallthebases.Ourmulti-coloredpatchworkdesignscolorblockingandappliqudetailingwillstayreshandhotor2014saysDebbieNarendesigndirectorandCEO.Thereareanumberocroptopbikinibottomsetsorgirlswholiketwo-pieceswithalittlemorecoverageandNarenhasaddedswimwearwithsmockingthatiscomortableandeasiertoft.Narensaysthe2014collectionisinspiredbyourthemesartisandetailssuchassmockingappliquandembroidery80sinuencewithcolorulgraftiprintsclosetonatureandeminineandromantic.nandahat.ToblockouttheharmulUVraysNanooerslightweightcover-upshoodiesT-shirtsandrompersthatcanbewornonthebeachorbythepool.Whiletheswimlinecurrentlyisonlyorboysthecompanydoesoerswimcover-upsorgirlsandisthinkingointroducinggirlsswimwearnextyear.SnappingTurTLeKidSisexpandingitsboyscollectionuptosize6andhasaddedrashguardstotheboysandgirlscollectionsasaddedprotection.AlthoughthebrandstartedasagirlslineounderKimberlyGoodwinsaysshesawtremendousinterestinboysandhaveexpandedthatcollectionevenmore.Ihavealsoaddedmatchingcollectionsorbothboysandgirlsbecausetheysellsowell.The2014collectioneatureslotsoclassicnauticalcolorsandthemesorresortandseaoamwasmyitcolororspringsummer.MyinspirationboardswereullodierentshadesomintandpinkwhichIlovetogether.AtSquirTiniBiKinianimalprintswithaSquirtinitwistareneworusgoingorwardsaysFarleyBoyleco-owneranddesigner.Wehaventhadanyanimalprintsinourpasttwocollectionsandhavehadseveralrequeststoincorporatesomeintoour2014SummercollectionwhichwecalledNaturesTreasuresbecausemostoourprintsaregitsromMotherJustBnesBrdwerBbyBnzNaNoSnppingTurtleKidsTidepls 60THESWIMJOURNALwww.theswimjournal.comEMOTIONALSTOREDESIGNHOWISYOURGlennCalabresepresidentandCEOofStoretechsharessomesuggestionsonhowtoappealtocustomersAccordingtotheexperts88percentofsalesaremotivatedbyemotion.Thatswhyvisualdisplayandmerchandisingthatengagesemotionsarecriticaltoaretailerssuccess.Sureretailcontinuestochangeandthecustomerisarmedwithmoreinformationthaneverbefore.Butevenwithsomuchinformationandtechnologyattheirngertipscustomerscanstillbereachedemotionallyandcanbepositivelyaffectedthroughtheentiresalesexperience.Asprofessionalsintheretailindustryweneedtogivecustomersareasontocomeinbrowseandshop.Yourcustomerislookingforareasontoenterandlookaroundshoppingistherapy.Burdenedbyworldaffairseconomichardshipsanddailystressespeoplearelookingforabreakfromreality.Theywantsomethingbetter.Thisdesiregivesretailersauniqueopportunitytocreateanescapefromtheeveryday.Youcanprovidecomfortinterestandintrigueinthewayyourstoreanditswindowsaremerchandisedandyourwaresdisplayed.Storedesignvisualmerchandisingandcustomerservicehaveneverbeenmoreimportanttotheindependentretailer.Theuseoftechnologyandstaticdisplayscanengagethecustomerandcreateapositiveshoppingexperience.Currenttrendsarebeingdrivenbytechnology.ForexamplewiththegrowingnumberofinexpensiveHDdisplaysandtabletsvideoandtechnologicaldisplaysarenowplausibleatalllevelsofretail.Videomakesitpossibletocreatemovementandentertainmentinthestorewhiledeliveringinformationtothecustomer.Staticdisplaysarestillimportantoutletsforcreativityandemotionaldraw.MorecreativeandspecializedmannequinsareSplashMiamiBeachFla. 62THESWIMJOURNALwww.theswimjournal.comSOMEADDITIONALSUGGESTIONSPromotecustomerserviceandapositiveattitudebetweenyoursalesassociatesandthecustomer.Greatcustomerserviceishardtondthesedaysyetiseasilyachievable.Implementittomakeyoubetterthanyourcompetition.Promoteyourbrand.Repurposeoldxturesbypaintingthemorreworkingthem.Hireaprofessionalvisualmerchandisingcompanyorseekoutanindividualtohelpyouonamonthlybasisifcreativityisnotyourstrength.GoshoppingExperienceyourcompetitorsasacustomerandseewhattheyaredoing.Theworldofretailisinconstantux.Thecustomerisveryeducatedandinformedanddemandsagreatshoppingexperienceonethatentertainsappealstotheirvesensesandmakesthemfeelcomfortable.Ifyoudonotprovidethisyourcompetitionwill.Inordertostayrelevantyouhavetoappealtoyourcustomersemotions.Ifnotyouareleavingmoneyonthetable.VisitGlennandStoretechattheSwimShowMiamiandSurfExpo.IfyouwouldliketomeetwithadesigneremailGlennforanappointmentatglennstoretechco.com.beingproducedatamoreaffordablepricepointallowingsmallerretailerstoimplementthemintotheirretailspaces.Throughtheuseofmagneticandimaginativestorewindowsandinteriorsusingstaticdisplaysvideosandothercreativemerchandisingsmartretailersaretellingtheirstoriesinanentertainingmanner.Allofthisappealstopeoplesemotionsdrawingthemintoyourstoreandkeepingthemthere.WhenmerchandisingyourstoreconsiderthefollowingPRESENTTHEMERCHANDISEVERTICALLY.Walldisplaysgenerallyoutselloorxturesracksortableshoweverbecarefulnottogosohighthatyouinterferewithyourwallmerchandising.ADDVARIETYTOYOURMERCHANDISINGPLAN.Presentthemerchandisefoldedonstraightarmsfacingthecustomeroronahangrailsothecustomercanseethesideofthemerchandise.Mixitupbeinterestinganddonotpresenteverythingonewayorthesameway.Directattentiontowhatyouwantacustomertoseethroughlightingcolorandthemerchandiseitself.Ifyoundaproductisnotsellingmoveandremerchandiseitbecauseyourcustomersmightnotbeseeingit.CREATECHANGETHROUGHCOLOR.Changingpaintcolorisinexpensivesopaintanaccentwallaxtureoramannequin.Usecolorsthatcomplementeachotherorcontrastwitheachotherdependingonyourstorescolorpalette.Customersattentionspansareshortandtheyarebusylteringeverythingtheysee.Youhavetogivethecustomerareasontofocusonaproductorarea.Andyoucandothiswithoutspendingalotofmoneythroughingenuityandcreativity.Yourgoalistostrategicallypresentyourbrandandconsistentlyreinforceit.Througheverythingalreadymentionedplusyourchoiceofmusicsetanddesignyoucanimpactthevisitoremotionallysoheorshewillreturnandbealoyalcustomer.ONeillsFortLauderdaleFla.QuiksilverBeachPlaceFortLauderdaleFla. August1920212013LasVegasConventionCenterCentralHallDiveIntoTheBestSelectionOfSwimBrandsTOREGISTERGOTOWWW.MAGICONLINE.COMAlsobesuretoshoptherestofMAGICMARKETWEEK 64THESWIMJOURNALnwww.theswimjournal.comaccessoriesCLOCKWISEFROMTOPSaviResortWearbeadedcaftanandbeadedsandalsfootjewelrybySunSandalsWorldEndImportsbeadedbraceletscoverups www.theswimjournal.comnTHESWIMJOURNAL65CLOCKWISEFROMLEFTAshianaearringsWhiteDiamondtunicJordanTaylorBlueLagoonnecklaceAshianaFINCHembroideredtunic 66THESWIMJOURNALnwww.theswimjournal.comaccessories www.theswimjournal.comnTHESWIMJOURNAL67OPPOSITECLOCKWISEFROMUPPERLEFTNecklaceSeashellGemsNouvelleResortMaldiveshalterdressSaviResortWearsjeweledsandalsCLOCKWISEFROMRIGHTMermaidsarongfromWestIndiesResortWearEttikabraceletSunNSandtote www.theswimjournal.comsubscribenow68THESWIMJOURNALnwww.theswimjournal.comLEFTTORIGHTTheWrapperWitzSportCasescasualapparelSpiritActivewearaccessories3208BaytoBayBlvdTampaFL33629direct813924-0791fax813374-4935CarrieHanlon1me.comFINCH-COLLECTION.COMRESORTCHICCoverUpsTunicsTopsTotesBeachTowelsandmore.ClassicMID-CENTURYINSPIREDResortCollectioninavarietyofon-trendcolorandprintoptions.FINCHCOLLECTIONFinchDesignsFINCHCOLLECTION www.theswimjournal.comnTHESWIMJOURNAL69CLOCKWISEFROMLEFTMaxiTierdressbyBlueGingerSunNSandhatOTZShoesSeeusattheMiamiSwimShowBooth915T19179071937Einfoplatypusaustralia.com 70THESWIMJOURNALnwww.theswimjournal.comaccessoriesreadussubscribeonlinesurfresortswimwearjanuaryfebruary2013plusTheHappyStateofKidsSwimWhatsNewinSpecialtySwimwearBlackWhitehighcontrastcutsdashingfigureswww.theswimjournal.com www.theswimjournal.comnTHESWIMJOURNAL71ABOVEBeachaccessorybyKozaFROMLEFTTORIGHTTasselnecklaceWorldEndImportsNiliLotanlinentopwithlacescarffromAshianabraceletfromWakami 72THESWIMJOURNALnwww.theswimjournal.comLaLameExclusiveSuppliersofStretchFabricsSTRETCHANDRIGIDALLOVERANDNARROWLACESPVCLEATHERSPACERSPOWERMESHMICROFIBERKNITSMETALLICTULLEANDLACESFOILGLITTERFLOCKEMBOSSINGBURNOUTPRINTSONMESHTRICOTANDVELVETSNOVELTYELASTICTRIMMETALLICSHEERRUFFLESLACEPRINTSANDRHINESTONESLaLameInc.TOPTOBOTTOMSunNSandhatEttikabraceletactivewearbyQuenchwearaccessoriessurfresortswimwearplusTheHappyStateofKidsSwimWhatsNewinSpecialtySwimwearBlackWhitehighcontrastcutsdashingfiguresTHENEWSEPTEMBEROFTHESWIMJOURNALINTRODUCINGDIGITALEDITIONThisexcitingnewissuewillbeavailableforviewingandordownloadonwww.theswimjournal.comfrommidSeptembertoDecemberattractingtheattentionofbuyersretailersmanufacturersandsuppliersworldwideattheheightoftheseasonPLUSThisissuewillalsobeemailedtoouropt-insubscribersseveraltimesthroughouttheseason.FormoreinformationandtoRESERVEYOURADSPACEatourspecialintroductoryratecontactSuzanneBernhardtAdvertisingSalesManager678-880-9282Suzannetheswimjournal.com SeethenewcollectionattheMiamiSwimShowBooth4261504BayRd.Ste.2505MiamiBeachFL33139786.558.4215www.toxicsadie.comMARKETPLACEwww.theswimjournal.comnTHESWIMJOURNAL73 74THESWIMJOURNALwww.theswimjournal.comMARKETPLACEMiamiSwimShow153CurveNYSwimCollectiveiSpaSurfExpo2343913.713.6216www.helenjon.comResortApparelAccessoriesPALMBEACH214.893.0827www.NouvelleResort.com www.theswimjournal.comTHESWIMJOURNAL75MARKETPLACESwimwearSportswearU.V.ProtectionforKids-JuniorsTidepoolswim.comMadeintheU.S.A.FinallyAcoverupthatsonesizesofteasyabsorbentandcomfortable.FinallyAversatilecoverupthatsadressaskirtandevenabeachtowel.FinallyASimpleSarong.PatentPending678845-8798simplesarongs.comkamisimplesarongs.com 76THESWIMJOURNALwww.theswimjournal.com76THESWIMJOURNALwww.theswimjournal.comCheckourSunSandalscompletelineoproductsatwww.sunsandals.net2870ElectronicsDrMelbourneFL32934Ofce321-622-4553SurfExpoBoothL21ComewithSunSandalsMARKETPLACE www.theswimjournal.comTHESWIMJOURNAL77UtilizeTHESWIMJOURNALMARKETPLACEFormoreinformationcontactSuzanneBernhardtAdvertisingSalesManager678-880-9282Suzannetheswimjournal.comwww.theswimjournal.comadindexEcoSwimByAquaGreenGatefoldPage1ReebokGatefoldPage2PenbrookeGatefoldPage3CaribbeanJoeGatefoldPage4MiraclesuitCoverMagicsuitbyMiraclesuitBackCoverAnneColeSignature17BabyBanz70ItFigures21CaitlinKelly9ColeofCalifornia13CoralJadeApparel15Curvexpo23DallasMarketCenter61Diva4-5INTERFILIEREShanghaiShanghaiModeLingerie18FINCH68Limeapple66Invista-XtraLifeLycra35JamaicanStyle7ElifforJordanTaylor11JustBonesBoardwear71LahcoofSwitzerland69LaLame72Lingerini20ManhattanBeachwearInsideBackCoverA.Ch2-3PlatypusAustralia69ProexportColumbia33SalonAllure31Solar34Storetech27SwimCollectiveLLC57SwimShow25TheSystemsGroup67WitzSportCases71ChinaSourcingFair55WWDMAGIC63TheSwimJournalapologizesforanyerrorsoromissionsthatmayhaveoccurredinthislist marketplace78THESWIMJOURNALwww.theswimjournal.comSWIMWEARMISSMANDALAYOurbrandisthegotoswimwearlabelforbustywomenlookingforanon-trendbikiniwithasupportivet.Thecollectioncomprisesbra-sizedswimseparatesinsizerange2838CHHcups.EMAILmailmissmandalay.comWEBwww.missmandalay.comSWIMWEARARETIPATMOSWelcometotheworldofAretiPatmos.WewanteveryonetondtheGreekGoddessinherselfSelfcondentelegantandeffortlesslychicwhilehavingfun.Highestqualitymeetsstunningcolourstomixandmatch.EMAILcontactaretipatmos.comWEBwww.aretipatmos.comSWIMWEARBEACHCANDYSWIMWEARBYBRITBBeachCandyspecializesintheartofready-madecustom-madeluxuryswimwear.InspireddirectlybytheneedsofwomenBeachCandycarrieseverysizetocreatetheperfectswimwearexperienceonewomanatatime.PHONE949.640.0988WEBwww.beachcandyswimwear.comSWIMWEARWESTINDIESWEARIslandClothingforIslandLiving.100cottontunicssarongsdesignedintheCaribbean.Kickupsomesanddanceyourwaydownthebeachandcelebratelifewithanislandsmile.BEACHWEARPHONE772.341.4869WEBwww.westindieswear.comACTIVEWEARANDRESORTWEARQUENCHWEARQuenchwearkwenCH-wern.waterwearresortwearactiveweartravelwearsportswearUPF50madeinLosAngelesultimatecomforttruetexceptionalqualityDesignedforrealwomenwhovaluecomforttandstyle.EMAILordersquenchwear.comWEBwww.quenchwear.comSWIMWEARUtilizeTHERESOURCEGUIDEonwww.theswimjournal.comFormoreinformationcontactSuzanneBernhardtAdvertisingSalesManager678-880-9282Suzannetheswimjournal.comwww.theswimjournal.com www.theswimjournal.comTHESWIMJOURNAL79SWIMWEARSNAPPINGTURTLEKIDSSnappingTurtleKidspridesitselfondesigningswimwearandaccessoriestomakeyourjobasaparentasmoothsail.Ourcollectionfeaturesstainlesssteelsnapsforswimsuits.EachcollectionwasdesignedinNewYorkCitysGarmentDistrictandisinspiredbyourfavoritevacationspotsacrossthecountry.EMAILkgoodwinsnappingturtlekids.comWEBwww.snappingturtlekids.comCHILDRENSSWIMWEARSWIMWEARNANOTheNanoCollectionforboysinfuncolorfulprintsincludingshingskeletonsmonstersandpiratesEachwithcoordinatingUVprotectionteeandhat.Forgirlsaselectionofbeachcoverupsfromromperstogauzytunics.Sizes3mto8.PHONE973.616.1515WEBwww.nano-baby.comCHILDRENSSWIMWEARSWIMWEARSQUIRTINIBIKINISquirtiniBikiniisbeachingchildrenwell-allowinggirlstobecondentandcomfortableintheirownskinduringtheawkwardpre-adolescentstages.HipyetmodestageappropriatesuitsforeverygirlsbodytypeproudlymadeintheUSA.EMAILFarleysquirtinibikini.comWEBwww.squirtinibikini.comCHILDRENSSWIMWEARSWIMWEARFOOTWEARBEACHBRIGHTFLIPFLOPSGorgeousbydaystunningbynightOurFlipFlopsfeatureauniquetechnologytheytransformwiththetouchofyourngerintoaperfectlyglowinglight.IlluminateyourwaywithBeachBrightFACEBOOKwww.facebook.comBeachBrightInc.comWEBwww.beachbrightinc.comACCESSORIESTRUETANNERNoMoreTanLinesTrueTannerhascreatedatopforlyingoutandavoidingembarrassingtanlines.Simplyclipthetopoveryourswimsuittopundoyourstrapsandenjoythesuntanlinefree.BecomeaTrueTannerPHONE774.245.2896WEBwww.truetanner.comSWIMWEARSUNNSANDAnindustryleaderforover27yearsSunNSandremainsyourultimatesourceforresortaccessories.Forartisticcanvastotesexquisitestrawexceptionalheadwearandclassicsarongs-choosetheoriginalchooseSunNSand.SAFShowBooth1839PHONE800.635.0846WEBwww.sunnsand.comACCESSORIES tradeshowtalk2013JULYInterfliereModeCityJuly6-8ParisExpoPortedeVersaillesParisFrancewww.mode-city.comSalonAllureJuly20-23WSouthBeachMiamiBeachFLwww.salonallure-online.comSwimShowJuly20-23MiamiBeachConventionCenterMiamiBeachFLwww.swimshow.comAUGUSTCURVENYAugust4-6JavitsCenterNorthNewYorkNYwww.curvexpo.comTheSwimCollectiveInternationalAugust12-13HyattRegencyHuntingtonBeachResortSpaHuntingtonBeachCAwww.swimcollective.comDallasApparelAccessoriesMarketAugust14-17DallasMarketCenterDallasTXwww.dallasmarketcenter.comCURVENVAugust19-20VenetianHotelLasVegasNVwww.curvexpo.comWWDMAGICAugust1921LasVegasConventionCenterLasVegasNVwww.magiconline.comwwdmagicSEPTEMBERSurExpoSeptember6-8OrangeCountyConventionCenterOrlandoFLwww.surexpo.comOCTOBERInterfliereShanghaiShanghaiModeLingerieOctober22-23ShanghaiExhibitionCenterShanghaiChinawww.interfliere.comChinaSourcingFairUnderwearSwimwearOctober27-30AsiaWorld-ExpoHongKongHongKongChinawww.chinasourcingair.com2014JANUARYTheSwimCollectiveJanuary6-7CrownPlazaTimesSquareNewYorkNYwww.swimcollective.comSurExpoJanuary9-11OrangeCountyConventionCenterOrlandoFLwww.surexpo.comTheSwimCollectiveSummerEditionJanuary24-25HyattRegencyHuntingtonBeachResortSpaHuntingtonBeachCAwww.swimcollective.comDallasApparelAccessoriesMarketTBADallasMarketCenterDallasTXwww.dallasmarketcenter.comFEBRUARYCURVENVFebruary17-18VenetianHotelLasVegasNVwww.curvexpo.comMAGICMARKETWEEKTBALasVegasConventionCenterMandalayBayConventionCenterLasVegasNVwww.magiconline.comwwdmagicCURVENYFebruary23-25JavitsCenterNorthNewYorkNYwww.curvexpo.com20132014Shows80