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TSJ July/Aug 2006

“Color My World”
Accessories are important enhancements to any look you want to present..

“Sultry Style ”
The Swim Journal ’s annual photo shoot of the 2007 trends in swimwear.

“Caller ID ”
Take that sales call and create a lasting relationship with your sales representatives, who can be your best asset with their knowledge combining information from other retailers, manufacturers and consumers.

“The Point of No Return”
Fraud costs retailers $16 billion a year. Lean how you can learn to identify individuals who are getting away with your money, and stop them.

“Fear Factor”
Your accounts receivables and a well-defined business plan are tools to ensure you have the money to
back your business.

Sep/Oct 2006

“UV Ray Blockers”
Sorting out the myths from the facts regarding sunscreen products and their SPF claims.retailers tell their customers?

“Too Sexy”
Manufacturers describe in their own words some of the suits they highlighted during the annual Miami Swim Show.

“Risqué Business”
Swimwear trends make a statement on the In Vista Lycra runway show.

“Don ’t Ignore Me!”
Swimwear manufacturers recognize the children’s market is growing and thriving,ing for the youngsters.

“Free Trade”
Individual bonuses are out when you work in a team atmosphere and create a program of “Gainsharing.”

“Hot Looks”
Take a glimpse of what swimwear manufacturers’ are offering in their catalogs for the 2007 season.

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