Snapper Rock Launches Adult Sun-Protective Swimwear Line

Snapper Rock_SR16-747 finalSnapper Rock Swimwear, a leader in sun-protective swimwear for children, is expanding with a new line for men and women. SR Swim will launch for Resort/Cruise ’17 at SwimShow, taking place July 16-19 during Miami Swim Week. “Our aim is to launch a sun-protective line for men and women that’s timeless and classic that any age can wear,” says Julie Rich, vice president of sales and U.S. operations. “Snapper Rock has always been a lifestyle choice for kids, and SR Swim is an extension of that lifestyle.”

Snapper Rock_SR16-885 final

The new collection is fun and sophisticated, yet takes sun protection seriously. Swimwear is made in UPF 50 sun-protective fabrics for women, and light-weight, quick-drying UPF 50+ fabrics for men. The women’s collection, available in navy solids, gold and white stripes, and exotic Moroccan prints, includes such styles as a halter bikini, deep V-neck one-piece, rash tops, swim shorts and batwing caftans in every print. The men’s collection includes a classic boardshort available in four colorful beach-inspired prints. For more information, visit snapperrock.com.