Vera Bradley Swimwear Collection Launches

Iconic accessories and lifestyle brand Vera Bradley is extending its growing portfolio by collaborating with Mainstream Swimwear Inc. to launch its first swimwear collection. The line, which debuted at retail this year, reimagines Vera Bradley’s signature patterns to create a fresh, modern look geared for the beach. “We are thrilled to bring this inspiring collection to market, fusing together Mainstream Swimwear Inc.’s expertise in all things swim with Vera Bradley’s heritage of timeless patterns and prints,” said Robert Wallstrom, CEO of Vera Bradley. “We are confident that this collection will showcase a fresh, innovative and modern perspective on the beloved Vera Bradley brand.” The 2018 collection showcases a bold new perspective for the brand, inspired by a girls’ getaway and travel, with exotic Asian influences, and inspiration from such places as Santa Fe, N.M.; and Nantucket, Mass. Silhouettes are contemporary, featuring figure-flattering styling, reversible printed linings, a playful palette and feminine details. Approximately 50 styles are available in bikini and tankini separates, one-pieces and cover-ups, in sizes XS (0/2) through XL (16/18). For more information, visit verabradley.com.