SEPTEMBER 5-7, 2024
ORANGE COUNTY CONVENTION CENTRE
WEST CONCOURSE
ORLANDO, FL

Q

About the Show

Produced in January and September at the Orange County Convention Center in Orlando, Florida, Surf Expo features thousands of apparel and hard good brands showcasing the latest innovations and must-have products in watersports and coastal lifestyle. Plus, a full lineup of special events, from fashion shows and learning labs to industry parties and networking events and more.

Why Attend?

Successful coastal and watersports retailers know that to keep customers coming back, they need to create a compelling merchandise mix to engage watersports and outdoor enthusiasts as well as resort and beach vacationers. Surf Expo has everything buyers need to cater to customers with a passion for waterborne thrills, outdoor adventure and exploration by the shoreline.

Why Exhibit?

Surf Expo is the largest and longest running watersports and coastal lifestyle tradeshow in the world. This business-focused marketplace attracts qualified buyers purchasing for thousands of storefronts from across the globe to offer more opportunities to grow your brand and your business. More than 80% of our buyers write orders at Surf Expo.

SHOW NEWS

EUROSIMA at Surf Expo: Strengthening Transatlantic Links for the Surf & Action Sports Industry

Oceanside, CA (January 26, 2024) – Hobie® Eyewear, recognized for its surf-inspired eyewear, is pleased to share its participation in Surf Expo 2024 in Orlando, Florida. The recently concluded event gathered industry leaders, retailers, and enthusiasts, offering Hobie® Eyewear an opportunity to present its latest innovations and engage with its audience. Dylan Coates, Marketing Manager…

Hobie® Eyewear Surfs to Success at Surf Expo 2024

Orlando, Fla. (January 19, 2024) – Surf Expo, the premier watersports and coastal lifestyle tradeshow, kicked off 2024 with a robust gathering filled with top exhibitors, important retail buyers, and exciting industry events. “It was amazing to be in Orlando with the Board Sports and Coastal Life communities in early January at Surf Expo,” said…

Surf Expo January Shows Growth Over September, Attendees Optimistic About Industry Bounce Back

Orlando, Fla. (January 19, 2024) – Surf Expo, the premier watersports and coastal lifestyle tradeshow, kicked off 2024 with a robust gathering filled with top exhibitors, important retail buyers, and exciting industry events. “It was amazing to be in Orlando with the Board Sports and Coastal Life communities in early January at Surf Expo,” said Surf…

Brands, Retailers Alike Turn to Surf Expo to Help Grow Businesses

At Surf Expo in September, exhibitors were showcasing brand new products and offerings, including new fabrics, custom-made designs, and expanded apparel lines. We checked in with exhibitors Fish Hippie Company, Feather 4 Arrow, Tommy Bahama, Smith and Quinn, and ExistUSA, to see what they were excited about this year, and how they felt about their…

Brands, Retailers Alike Turn to Surf Expo to Help Grow Businesses

This past Surf Expo in September, a boardshort brand and a retail chain both had their eyes on growing their business and were using their booths to help drive those efforts. We checked in with Portuguese boardshort company DCK Boardshorts and California-headquartered retailer Flip Flop Shops to get a sense of their expansion plans. Building…

Retail Advisory Panel

A select group of Industry Leaders, VIP Retailers and Insider Buyers that help the Buyer Relations team guide Surf Expo. From all walks of life and types of retail and, together, they touch upon every category of product offered on the show floor. They help our Sales Team identify the newest products and trends, as well as the freshest brands you expect to see on the show floor, and guide Surf Expo on the events you want to attend.

“At Surf Expo you spend time talking to like-minded people from all parts of the retail sector and all areas of the world, while sharing insight into what we all see in the marketplace. If you don’t interact with industry types, hang out, listen, chat and share ideas, how can you move forward and stay competitive?”

Jim Archibald, Owner, Archie’s Surf Shop

"Surf Expo was the first show we launched our brand and has served to be the premier place for us to meet the buyers we want to connect with and venue to build our business. I always look forward to Surf as we continue to evolve with our stores, and this was our best Surf Expo ever!"

Meredith Madsen, CEO & Founder, Sunshine & Glitter

“We were thoroughly impressed by the quality of exhibitors and the overall atmosphere. Being able to meet with and start placing orders with vendors is invaluable to us. We were able to make contacts for basically everything we needed for the upcoming season. We look forward to attending future expos, and this will be part of our buying structure for our marina stores.”

Josalyn Claussen, Blue Harbor Management, TX

“It’s been a few years since Reef has exhibited at Surf Expo, and it was great to get back in the mix on the show floor. There was good energy and traffic, and our appointment calendar was booked solid all three days."

Mike Matey, VP of Sales, Reef

 

“The energy of the brands present and the optimism of the organizers were particularly stimulating. It is a strong reminder that Surf culture is alive and well in Europe, a crucial aspect to emphasize to our American partners."

Christophe Seiller, EuroSIMA Cluster Manager

 

"As first-time attendees we didn't know what to expect beyond a strong recommendation to attend from a supplier. The show was just what we needed to take our new shop to the next level with more merchandise and the brands we wanted to stock. Two days really was not enough!"

 

Chris & Chrissie McCotter, Lake Anna Outfitters, Virginia

 

“Since my first Surf Expo in 1990, I've seen how it consistently fosters a unique blend of professional development and community engagement. Surf Expo is a testament to how we can integrate work, play, and celebration into a cohesive community experience.”

D Nachnani, President, Coastal Edge

 

“We had a great show and were excited about the new lines we picked up We were able to order for the entire season. I’m putting so much positive input out there about the show!”

Kathleen Engstrom, Montauk T-Shirts

“I found a good mix of surf, boutique, swim, and novelty brands. I was also happy to connect with my peers and the management teams of brands that we sell at Surf Diva Surf Shop.”

Coco Tihanyi, President and co-owner of Surf Diva Inc.

“Surf Expo has a unique perspective not available at other shows. I was able to find several new vendors that I had not seen before, and I placed orders with them.”

Sheila Wewers, Associate Director of Retail Operations – Como Friends

“Surf Expo was extremely productive for the company. I met a new supplier for products we had been looking for a long time”.

Yovanni De Brito e Cunha, Galley Bay Resort & Palm Island Grenadines

“Many thanks to your crew that put on an energetic Surf Expo every year! We were able to pick up about 10 new lines for our stores in Hyannis, MA and Cape Coral, FL”.

David & Sheila Stagman, Islands Cape Coral, Fl

UPCOMING EVENTS

SEPTEMBER 5-7, 2024

Each September, Surf Expo hosts its Summer event at the Orange County Convention Center in Orlando, Florida. The September show features products from the Watersports and Coastal Life industries, including Surf, Paddle, Skate, Shoreline, Wake, Swim, Boutique, Resort, Footwear and Coastal Gift.

September Show Hours:

Thursday & Friday, 9am – 6pm, Saturday 9am – 4pm

January 8-10, 2025

Each January, Surf Expo hosts its Winter event at the Orange County Convention Center in Orlando, Florida. The January show features products from the Watersports and Coastal Life industries, including Surf, Paddle, Skate, Shoreline, Swim, Boutique, Resort, Footwear, Coastal Gift and Souvenir.

January Show Hours:

Wednesday & Thursday, 9am – 6pm, Friday 9am – 4pm

FEATURED BRANDS

Ripcurl
Tommy Bahama
Skecher
Yesterdays Sportswear
O'neill clothing
Banana Moon
4ocean
Salty Crew
Salt Life
Bogg Bags
Havaianas
Pura Vida
Teva
Katin
Pop Board Cp.
Elan
Rhythm
Dark Seas
Sand Cloud
PrAna
Jetty
Howler Bros at Surf Expo
Lokal Sun + Swim

FEATURED BRANDS

Ripcurl
Tommy Bahama
Yesterdays Sportswear
Banana Moon
Salty Crew
Skecher
O'neill clothing
4ocean
Salt Life
Bogg Bags
Havaianas
Pura Vida
Teva
Katin
Pop Board Cp.
Elan
Rhythm
Dark Seas
Sand Cloud
PrAna
Jetty
Howler Bros at Surf Expo
Lokal Sun + Swim